Ed Russell, Head of Technology at Initials CX asks, ‘How can brands maximise AI’s capabilities to usher in a new era of inclusive marketing?’…
Digital creative agency ActionRocket talks to Adrian Hart, Adobe Campaign Manager for National Trust to learn how important email accessibility is for a national brand .
Via a series of online and social media takeovers going live on 4 March and running for three weeks until Wednesday, 24 March, O2’s latest campaign will highlight the plight of the seven million people across Britain who do not currently have access to a web-connected device.
According to Age UK, two-thirds of people aged over 75 and three out of ten aged 65 to 74 don’t use the internet. Now that social distancing has made online platforms one of the main ways in which we access products and services, the imperative to make these platforms accessible to all has become all the more pressing.
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