Interviews, insight & analysis on digital media & marketing

Black Friday


Moving from generalised discounting to personalised experiences

Every peak-season shopper is different, with some spending a long time researching what they plan to buy and for whom, as others respond to tempting offers they receive as they shop. Our team of experts have identified three distinct behavioural patterns which most potential buyers follow. What do these patterns look like, how do they differ and how can they be used to create personalised and tailored experiences during the busy Black Friday period?


Why increasing ad spend around Black Friday could be a waste of money

INCRMNTAL research has found that while Black Friday, Cyber Monday and other major shopping days clearly yield substantial incremental sales and revenues, often these can be attributed to the dates themselves, and the promotions leading up to these shopping holidays, rather than results driven by ad campaigns…