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Mailchimp partners with Wix to enhance marketing ahead of Black Friday

Email marketing platform Intuit Mailchimp has linked up with website development company Wix to help marketers to better target, personalise, and automate ahead of the festive shopping season.

Mailchimp users with a Wix account will soon be able to sync and organise their customer data through the collaboration. Marketers using Wix will be able to customise their campaigns based on Mailchimp’s real-time behavioural data with segmentation and customer journey tools to drive better engagement. They’ll also have access to AI-powered features that automate and offer performance suggestions.

The integration will soon be gradually rolled out across the US, Canada, and the UK.

“No matter the size of your business, whether you’re speaking to an audience of 15 or 150,000, delivering personalisation at scale is challenging. In one single platform, our users can manage customer engagement from attraction to purchase so they reach their customers at the right place and time this holiday season,” said Kenneth Chestnut, Global Head of Ecosystem at Intuit Mailchimp. “We are excited to announce a multi-year strategic partnership with Wix to deliver a single source of truth for UK businesses. With Wix and Mailchimp, UK marketers can reap the benefits when connecting to Mailchimp, getting recommendations and generated content that are built with key insights at their core.”

The partnership has come about on the back of a survey conducted by Edelmen DXI – on behalf of Mailchimp – where it was found that two-thirds of UK and US marketers estimate that the holiday period drives between 21% and 40% of their company’s annual revenue.

Interestingly, the research also found that one in four customers are keen to receive more content that feels personalised to them.

“We see great strategic value in this partnership with Intuit and the positive impact it will have on our combined users,” said Anthony Scaglione, EVP of Global Partners at Wix. “This partnership is a true collaboration of best-of-class solutions to support the ever-changing needs of businesses and will give users more tools to grow their businesses and thrive in today’s digital landscape.”