Consumers have become hyper-fatigued by certain brand communications and are now actively choosing not to choose, writes Estelle Boon, Head of Consumer Brands at Grayling…
From Psychology Today to Forbes, people have been looking at whether working from home favours extroverts or introverts more.
From Psychology Today to Forbes, people have been looking at whether working from home favours extroverts or introverts more.
Consumer trust is fragile and in recent weeks, issues surrounding consumer privacy have made national headlines across the globe.
Brand purpose has long been one of those misunderstood and misused terms. But, now, when brands are judged more than ever, purpose is incredibly important.
Among pivots that brands will need to make in a post-COVID-19 world, there’s one oversight that no one seems to be discussing yet: the rising relevance of Gen X.
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