News UK the publisher of The Sun, The Times, The Sunday Times and talkSPORT has announced a pioneering partnership with Illuma, to introduce a new tool to counter tagging miscategorization and drive accuracy and efficiency for advertisers
The key to brands capitalising on commercial opportunities in times like these lies in recognising the evolving needs of consumers and creating unique spaces within these shifting landscapes, potentially even new categories, writes Andrew Hovells, Strategy Director at Live and Breathe…
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