Integrated communications agency MullenLowe UK, has partnered with Co-op to launch its Christmas Brand Campaign, which aims to showcase the power of giving back during the festive season, in an effort to support local community causes this Christmas…
‘Meet the Revolutionaries’ focuses on the efforts of the industry executives helping to push digital marketing into a new era of data collaboration. Here, Dean Harris, Head of Membership Commercial at Co-op, describes his innovation process…
Co-op will utilise LiveRamp’s technology to better leverage the first-party data of its members.
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