Customer acquisition specialist esbconnect has announced a partnership with Sagacity, the UK’s leading data and analytics consultancy, that will see Sagacity’s UK-wide Intra dataset combined with esb’s own email dataset of 17m UK consumers…
Brad Rees, CEO of Mediacells, gauges the reaction to Tesco’s recent announcement on the use of AI…
Experiential, personalised marketing is now an absolute must for retailers, says Andrew Swinand, CEO of Inspired Thinking Group…
Data activation, curation and identity platform Audigent has announced a global integration with AI-powered curation platform Onetag, to combine real-time data, insights, and AI-powered programmatic media curation capabilities…
The returns solutions that retailers use are fragmented and inconsistent, causing issues for both the customer and retailer, says Tim Robinson, CVP, Blue Yonder…
This is, in many ways, the critical ‘hit reset’ moment we needed as an industry. Like other ad tech changes, it is pointing us in the direction of enhanced user experiences by respecting their choices and privacy. But this, in turn, means we need to look at how robust our data strategies are.
Research has revealed that a majority of Britons distrust brands when it comes to their data privacy, but feel more favourably towards zero-party data collection…
To celebrate the success of the year-long ‘Meet the Revolutionaries’ series of interviews, NDA and LiveRamp recently hosted a special lunch event, where six of the industry leaders featured in the series gathered to discuss the latest developments in the world of data collaboration.
Read a recap of that discussion and download LiveRamp’s latest report on data collaboration for free here…
Savvy advertisers are embracing the new privacy-focused world to connect with audiences on their terms, according to the team at Brave Ads…
To survive the shift to a ‘cookieless’ world, advertisers will need better, more nuanced advertising strategies, according to the team at privacy-focused browser Brave…
Let’s explore the different types of clean rooms on the market today and how each can help connect the dots in a fragmented advertising ecosystem.
‘Meet the Revolutionaries’ focuses on the efforts of the industry executives helping to push digital marketing into a new era of data collaboration. Here, we chat with Tim Abraham, Senior Director of Data Partnerships at The Trade Desk…
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