Steven Dennison, Creative Business Director at DOOH.com explains that agencies and brands are missing out if Dynamic DOOH isn’t paty their media plans…
Data integration and programmatic optimisation capabilities in DSPs are driving the adoption of Dynamic Creative Optimisation, writes Kate Tovey ofJCDecaux UK…
As we enter H2, NDA asked a number of industry figures about what have been the key developments so far in 2021 and what’s to come. This time its Silke Zetzsche of A Million Ads
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