Henry Reed, Director of Digital Marketing at Warner Bros. Discovery UK explains why he believes the use of data collaboration will continue to increase “at pace”…
In the first of a new occasional column for NDA, Dyana Najdi, Managing Director for Google Advertising UKI shares some compelling insights from the recent YouTube Festival…
Sara Vincent, Utiq managing director, UK, explains why we need to safeguard the open web…
Investor appetite has cooled since the post-COVID surge, and it’s not due to one factor but a mash-up of at least five, says Damian Ryan, founder and managing partner of Ryan Capital Partners…
NDA recently gathered leading CTV publishers at a roundtable debate, in partnership with Nexxen. We asked our guests one simple question: What are your hopes for the industry a year from now? Below is the second part of our CTV Wishes report.
NDA’s recently gathered leading CTV publishers at a roundtable debate, in partnership with Nexxen. We asked all our guests one simple question: What are your hopes for the industry a year from now?
NDA’s exclusive roundtable event, hosted in partnership with Nexxen, saw leading CTV publishers discuss the need for standardisation in programmatic CTV and whether it’s the buy or sell-side partners who need to take the first step. Season spoiler: There are no easy answers…
Rachel Delphin, Chief Marketing Officer at Twitch, and Singer, Songwriter, and Twitch Streamer Talia Mar discuss the streaming opportunity for brands.
In episode four of season three, Incubeta’s Angels Gine Castellvi talks about leading teams at a young age, the imposter syndrome that sometimes comes along with that, the challenges of moving to the UK from the Canary Islands, being recognised as one of the industry’s faces to watch, getting more junior employees involved in the conversation, and more.
The latest roundtable from NDA, in partnership with EX.CO, brings together experts from publishers looking to embed video in owned, operated and social in a way that delights both their audiences and advertisers.
Whether it’s managing the asset library, or providing unique experiences for consumers, there is certainly a thirst for AI where Diageo is concerned. “We work with an artist in our Princes Street store in Edinburgh, our brand home, and every bottle is unique, printed in store. We can see that content is gifting relevance at scale and AI can help with that,” Lickfett reveals.
“In 2023 we almost survived. We’re in the midst of a revival where things are perhaps not as bad as we thought. And, there are many conditions that would suggest we’re in a position to thrive going forward.”