New Digital Age (NDA) in association with LiveRamp is spotlighting the men and women championing a data-led revolution in the marketing industry. The ‘Meet the Revolutionaries’ interviews focus on the efforts of the industry executives helping to drive digital marketing forward into a new era of data collaboration.
At Advertising Week Europe, a panel explored how brands can forge truly authentic partnerships, moving beyond transactional relationships to create lasting cultural impact. The session featured musician and rapper Tinie Tempah, Stephen Greene, CEO and co-founder of RockCorps, and Cindy Tervoort, CMO of Tenzing, and was moderated by Thomas Kolster, author of Goodvertising.
At Advertising Week Europe, a session with rapper Giggs brought into sharp focus a question that continues to challenge marketers, how do you build brand partnerships that feel genuinely authentic rather than opportunistic?
At a recent Advertising Week session, Alexandra Wright, Programmatic and Data Director at Channel 4, and Julie Selman, Senior Vice President and Head of EMEA at Magnite, sat down to discuss the realities of modernising broadcast and the ambitious road toward 2030…
The latest episode of the NDA Podcast, our weekly ramble through digital media and marketing, sees the debut of our newest editorial star, Rebecca Sentance.
Earlier this month RTB House launched rtb.com, a self-service advertising platform for small to medium-sized ecommerce brands and their agencies. Built with RTB House’s proprietary Deep Learning technology, the platform aims to make it simpler to launch and scale sophisticated, AI-driven, performance campaigns on the open internet. NDA spoke with Wiktor Urbański, Head of New Business Development at rtb.com to learn more…
New Digital Age spoke with Chris Daly, CEO of the Chartered Institute of Marketing (CIM) to discuss the likelihood of legislation to restrict the behaviour of under 16s on social media and the steps marketers should be taking to prepare for any future regulations…
Marking International Women’s Day, New Digital Age brought together leaders from across the media and marketing industry to discuss what real progress on inclusion looks like in practice. The panel, held at NDA’s annual IWD event, explored uncomfortable truths about the sector, from structural bias in emerging technologies to workplace cultures that still marginalise women’s voices, and focused on the actions leaders and individuals can take to drive change.
We sat down with Ian Manning, CEO of IAB MENA, to discuss the realities behind one of the world’s fastest growing advertising regions, why global companies underestimate its complexity, and how the organisation is moving from market mapping to setting standards.
Industry veteran Matt Barash, Chief Commercial Officer at Nova, is NDA’s new monthly columnist.
The BBC recently announced a landmark deal with YouTube, which will see the UK media giant create original tailor-made content for the video streaming service. New Digital Age spoke with Mark Sadler, VP of Strategy for MiQ, to find out more about the deal and discuss its wider implications for digital marketers…
The pace of change in adtech has become fantastically and spectacularly different.
AI is already reshaping how traffic moves. Google’s AI Overviews now appear on more than 20% of UK searches. With 65% of searches now ending without a click, discovery is shifting from page impressions to answers.