The first ever JCDecaux Programmatic DOOH Live Awards took place earlier this week (24 April) in London, gathering the leading lights of the outdoor advertising industry for an afternoon celebrating the best programmatic OOH campaigns of the past year…
GroupM Nexus and EssenceMediacom picked up the Grand Prix at the first ever JCDecaux Programmatic DOOH Live Awards in London last night for their campaign on behalf of Costa…
The latest Advertising Association/WARC Expenditure Report shows that the UK’s ad market recorded a 6.1% increase in investment to a total of £36.6bn in 2023…
Independent creative and content collective DNA has completed the acquisition of the award-winning Digital New Agency content and distribution platform from The Economist.
New Digital Age spoke with Gabriella Bord, CEO of DNA to find out more about the acquisition and what it means for the agency’s future…
In the latest episode of the NDA Meets podcast, NDA Editor Justin Pearse is joined in the studio by Hannah Walker, Head of Mid Market UK at Reddit.
I’ve recently done a few talks/panels on AI in marketing where I’ve had some really good audience Q&A sessions afterwards. A topic that has come up multiple times in these Q&As has been one of trust – at what point do we start to trust technology, and more specifically, AI, to perform tasks without human oversight.
Juliet McCutcheon is Commercial Director UK at Channel Factory. She has a career spanning a decade in media, with previous roles at companies including Amobee and OMD.
Industry experts react to the Q1 2024 IPA Bellwether Report, where it was revealed that just shy of a quarter of UK companies revised their marketing budgets in the quarter.
In the first quarter of 2024, 24.4% of the surveyed companies revised their marketing budgets upward, according to the IPA Bellwether Report.
Chris Appleton is Head of Programmatic+ at PHD, having previously held digital roles at Maxus & Initiative. We asked who his digital hero is.
My heart sank as I watched the WSJ interview with OpenAI CTO Mira Murati. When asked whether the company’s latest AI video tool Sora was trained on YouTube videos she evaded the question.
In this special episode of the NDA Meets podcast, in association with Hivestack by Perion, Inés Armendáriz and Nigel Clarkson discuss the role of out-of-home in an omnichannel strategy.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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