There are costs to being the fastest-growing segment of the media marketplace. While estimates put the value of retail media somewhere in the region of $100bn in ad spend per annum by 2025, the eruption of new retail media businesses has created a somewhat chaotic marketplace.
No one can deny the huge amount of hype there has been around generative AI since Open AI launched ChatGPT last November. It’s been inescapable and top-of-mind for many digital marketers this year. Unlike the ‘year of mobile’ that was always on the horizon, generative AI came out of nowhere and may represent a fundamental shift in the way we work.
James Sandoval is Founder and CEO at MeasureMatch. We asked who his digital hero is.
Dom Kozak, Head of Programmatic at JCDecaux UK, discusses the trends that marketers should be capitalising on this Christmas.
The best branding agencies are the ones that really interrogate a brief: they don’t take a packaging redesign brief at face value, for instance – instead, they look at the brand itself as a holistic entity. Is it really just about packaging, or does the entire brand identity need an overhaul? What would make this brand a leader in its category? How can we future-proof it?
New Digital Age has announced its new columinst roster, featuring some of our industry’s leading thinkers.
Last month saw three of our industry’s most innovative tech companies enter the dragon’s den to pitch their services to media agency leaders in NDA’s latest Soho Sessions.
Anna Forbes is UK Country Director at Azerion. She was previously COO and Co-Founder of Teads Studio, Senior Director at Xandr, and UK General Manager at The Trade Desk. She is also the co-founder of Ponzu, a digital interactive fitness and wellbeing platform.
NDA has launched an interview series, CTV Leaders: Building the Future of TV, featuring inspirational leaders across the industry. Next up is Sarah Lewis, Global Director CTV, ShowHeroes.
Research by data company Profusion has revealed that although 94% of businesses say Environmental, Social and Governance (ESG) is important to them, nearly half (48%) admit that there has been no significant work done to capture baseline data and develop data-driven ESG plans…
InMobi, a leading provider of content, monetisation and marketing technologies, has announced its strategic partnership with Ad Net Zero, the climate action program…
NDA has launched an interview series, CTV Leaders: Building the Future of TV, featuring inspirational leaders across the industry. Next up is Sam Wilson, MD CTV, EMEA, Magnite.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
For partnership enquiries please email us at: partnerships@bluestripegroup.co.uk
Built by Jigowatt – Web Design Peterborough
