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Strategy

Q&A: The Trade Desk’s Jessica McGrogan on addictive walled gardens and ethical media planning

Meta and Google were recently found guilty of intentionally building addictive platforms. The Trade Desk, the largest independent advertising technology company in the world, believes the case should prompt advertisers to ask what kind of platforms they are unknowingly supporting with their ad spend. 

New Digital Age spoke with Jessica McGrogan, VP Business Development at The Trade Desk, to find out more…

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Digital Women

Leading with authenticity: the career conversations women usually whisper

At Miami’s POSSIBLE conference, for which NDA is a media partner, a panel titled Unfiltered: The Career Conversations Women Usually Whisper cut through the usual polish of leadership discussion to focus on what is often left unsaid in media and adtech careers: the personal trade-offs, the internal pressures, and the structural changes still needed to support women at senior level.

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