Dom Satur, Co-Founder and Principal Consultant at ‘madtech’ company Alligator Solutions Ltd., reveals which individual has inspired him most in his career…
By Bukky Moemeke, Platform Experience Director, Branded Entertainment, at NDA’s monthly columnist Wavemaker Global.
The first speakers have been announced for New Digital Age’s NDA Live Predictions Breakfast event taking place on December 5, 2024.
If you are leading a digital transformation programme in-house what resources can you lean into externally from people who have been there and done that?
Katrina Smart, VP Digital Commerce – Europe at Mars United Commerce, has worked across customer experience and retail media for more than a decade, helping clients such as Asda and Walmart with their retail marketing strategies.
In episode three of season three, GroupM Nexus’ Christian Gumbura discusses shifting from a finance-focused education into the world of media, moving to the UK from Zimbabwe at a young age, DEI challenges in school and the ad industry, mental health battles, and more.
Alessandro De Zanche  is a consultant working across the media industry. In a carreer spanning over two decades, he has held roles at companies including Three, FT, News UK, Telefonica, Yahoo and many more.
This is part of a three-part series of ‘Agency Talks’ in collaboration with Samba TV. In this second interview, we invite Emma Moorhead, Head of Channel Planning at Wavemaker, to discuss what’s driving cross-channel effectiveness.
As we know, marketing strategy is all about choice and, as such, effectiveness will be determined as much by what you choose not to do, as well as what you choose to do.
So, when did we think it was a good idea to hand over so many of our choices to the algorithms? The risk with this strategy is that you end up with self-fulfilling prophecies rather than mastery of one’s own commercial destiny.
Leaders from companies including Coca-Cola, The Guardian, JCDecaux Multilocal and more discuss the future of programmatic advertising.
Bluestripe’s Joe Campbell shares his thoughts on his inaugral DMEXCO…
In episode two of season three, Hookflash’s Nicole Storey discusses co-founding a business in your 20s, taking a leap of faith in switching Ireland for England, finding a love for data, starting university at the age of 17, being recognised as an inspiring woman, piano playing, and more!