Publishing
It’s Always Media Thursday: With special guest Mary Keane-Dawson
In the latest It’s Always
Justin Pearse
28 March 2024
In the latest It’s Always
You’re a brand that’s challenging the established leaders and fighting for growth, but as your marketing costs have risen in the last 2 years, your revenue and market share haven’t kept pace. And, nobody can tell you why.
Sound familiar?
NDA has launched a new series, The Big Question, in which we put a burning industry question to a panel of thought leaders. Below we hear from Boots, Hilton, GroupM, Superbet and Utiq.
This is, in many ways, the critical ‘hit reset’ moment we needed as an industry. Like other ad tech changes, it is pointing us in the direction of enhanced user experiences by respecting their choices and privacy. But this, in turn, means we need to look at how robust our data strategies are.
In the latest NDA Meets podcast, NDA Editor Justin Pearse sits down with Jonny Whitehead, Strategy Director at Skyrise, an audience targeting platform powered by mobile network data.
New Digital Age and The Advisory Collective recently hosted the 2024 Digital Women International Women’s Day (IWD) Lunch in partnership with ActionRocket, BBC Studios Social, and Evening Standard…
Despite job cuts and a relatively unstable geo-political climate, it’s an exciting time for the TV industry, especially for content-hungry viewers. The average UK consumer spends four hours and 28 minutes per day watching video content across all devices.
Elizabeth Brennan is General Manager of Advertisers at Permutive. During her career to date, she has worked at the media agencies Mindshare and Zenith, starting at Criteo before moving to Permutive in December 2020.
In the mixing and matching of human experience, accents are the sparkling hues that help build our identities. Yet, beneath the surface lies a silent struggle, where the echoes of accent bias reverberate through the corridors of society.
Charlotte Powers is Head of Digital, Bountiful Cow and the latest to be featured in NDA’s Digital Women series
For the second year in a row, JCDecaux, the UK’s leading out-of-home media owner, has partnered with MTM to produce new research exploring the programmatic digital out-of-home (pDOOH) landscape in the UK. New Digital Age spoke to Dom Kozak, Head of Programmatic at JCDecaux UK, to unpick the research results…
In episode eight of season two, Scibids’ Charlotte Havard discusses her decision to join a start-up during the pandemic, leaving psychology behind for the world of digital advertising and, most importantly, the fact that Bugsy Malone and Guys & Dolls aren’t the same thing!