Interviews, insight & analysis on digital media & marketing

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Programmatic

Can we balance privacy and identity with relevance and engagement?

Privacy and identity are not incompatible with personalised advertising or creating meaningful relationships with customers, but rather essential components of a successful and sustainable digital ad ecosystem. It’s time we give data control back to the customer and create a healthy ecosystem that preserves privacy in a way that both the consumers, and marketers, can flourish.

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CTV

Digital Leaders of Tomorrow podcast: Olivia Maslak, ITV

In the season two launch of the Digital Leaders of Tomorrow podcast, ITV’s Olivia Maslak discusses her journey to the data department at one of the UK’s biggest broadcasters, the part her upbringing played in that journey, and her role in the launch of ITVX.

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