Feeds are stalling, grids are emptying, and once-active profiles sit frozen in time. But this disappearance isn’t digital burnout or a rejection of being online, according to Emma Runevad, Strategist, SuperHeroes. It’s a shift toward something more intentional: the new cosy web…
Dafydd Woodward, Global Chief Operating Officer of The Goat Agency argues that brands need to think carefully about how they approach social commerce…
Dave Howard, Global Marketing Director, Retail at global technology enabler, Intellias, explains why marketers’ continuing fascination may be a mistake…
A new survey from Inmobi has revealed that while Millennials (ages 35-44) prefer streaming, Gen Z (ages 18-24) significantly leans toward user-generated content (UGC) over other content types…
China’s Gen Z are projected to account for 40% of China’s overall consumption growth by 2030. Moreover, as China’s consumer market continues to evolve, Gen Z’s preferences and behaviours are shaping the future of consumption trends.
Gen Z fashion shoppers increasingly want retailers to communicate the carbon impact of their purchases at each stage of their buying journey, the latest data from True Fit has revealed…
New data from Fiverr has revealed the work preferences and career ambitions of UK Gen Z, with a majority shunning traditional 9 to 5 employment in favour of flexible hours and the opportunity to be their own boss.
As ‘socially native’ Gen Zers enter the workforce, they are starting to have a significant impact on how social media is used, writes Gerard Murnaghan of Sprout Social…
Any company looking to target Gen Z consumers (those born between 1997 and 2012) should forget about traditional advertising, according to a new report released by digital consumer research firm Bulbshare…
New data released by Gen Z livestreaming friendship app Yubo has revealed a 57% increase in time spent on live streams by its UK users over the first two months of 2021.
Jay Richards, NDA’s regular columnist,
Jay Richards, NDA’s regular columnist, is the Co-Founder of Imagen (previously DivInc), an agency helping brands collaborate with Gen Z through its pool of over 200,000 Gen Z individuals.