As ‘socially native’ Gen Zers enter the workforce, they are starting to have a significant impact on how social media is used, writes Gerard Murnaghan of Sprout Social…
Any company looking to target Gen Z consumers (those born between 1997 and 2012) should forget about traditional advertising, according to a new report released by digital consumer research firm Bulbshare…
New data released by Gen Z livestreaming friendship app Yubo has revealed a 57% increase in time spent on live streams by its UK users over the first two months of 2021.
Jay Richards, NDA’s regular columnist,
Jay Richards, NDA’s regular columnist, is the Co-Founder of Imagen (previously DivInc), an agency helping brands collaborate with Gen Z through its pool of over 200,000 Gen Z individuals.
By Victoria Cook, Global Head
Over the last few weeks, the sign ups by 16 to 25-year olds to our community have increased by 45%, Gen Z are looking for new ways to earn, learn and contribute
By Jay Richards, Founder, DivInc
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
For partnership enquiries please email us at: partnerships@bluestripegroup.co.uk
Built by Jigowatt – Web Design Peterborough
