A new survey from Inmobi has revealed that while Millennials (ages 35-44) prefer streaming, Gen Z (ages 18-24) significantly leans toward user-generated content (UGC) over other content types…
New data from Fiverr has revealed the work preferences and career ambitions of UK Gen Z, with a majority shunning traditional 9 to 5 employment in favour of flexible hours and the opportunity to be their own boss.
As ‘socially native’ Gen Zers enter the workforce, they are starting to have a significant impact on how social media is used, writes Gerard Murnaghan of Sprout Social…
Any company looking to target Gen Z consumers (those born between 1997 and 2012) should forget about traditional advertising, according to a new report released by digital consumer research firm Bulbshare…
New data released by Gen Z livestreaming friendship app Yubo has revealed a 57% increase in time spent on live streams by its UK users over the first two months of 2021.
Jay Richards, NDA’s regular columnist,
Jay Richards, NDA’s regular columnist, is the Co-Founder of Imagen (previously DivInc), an agency helping brands collaborate with Gen Z through its pool of over 200,000 Gen Z individuals.
By Victoria Cook, Global Head
Over the last few weeks, the sign ups by 16 to 25-year olds to our community have increased by 45%, Gen Z are looking for new ways to earn, learn and contribute
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