Nicole Storey is the Head of Experimentation at Hookflash. With over eight years of experience in the industry, Nicole is passionate about delivering insights into website performance, and running experimentation programs to continually iterate, learn and drive conversions for brands.
In episode two of season three, Hookflash’s Nicole Storey discusses co-founding a business in your 20s, taking a leap of faith in switching Ireland for England, finding a love for data, starting university at the age of 17, being recognised as an inspiring woman, piano playing, and more!
AI, influencers, automation, the metaverse (ew, yuck) – there’s a lot for marketers to think about and prioritise. And with so many distractions available to us, getting clear on the specific investments that will drive real business impact is critical.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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