Strategy
Restarting on easy mode: rethinking in-game advertising
‘Why are advertisers still reluctant to go all-in on gaming?’ asks Elad Stern, Co-Founder and COO, Odeeo…
Michael Feeley
22 August 2024
‘Why are advertisers still reluctant to go all-in on gaming?’ asks Elad Stern, Co-Founder and COO, Odeeo…
New research has revealed the scale of opportunity for advertisers within the global games marketplace….
US sausage brand Johnsonville has partnered GumGum and Frameplay to leverage in-game advertising for the first time…
Bidstack, an in-game advertising and video game monetisation platform, has raised a total of USD $11 million in a new round of funding…
Advanced in-game advertising platform Anzu.io, and Lumen Research, an attention technology company, have released the results from research carried out together across a series of mobile and PC campaigns over the past 12 months, examining the power of attention within intrinsic in-game advertising…
Adverty AB has announced an exclusive partnership with Yazle – having signed an agreement that allows the digital agency to represent and sell Adverty’s full inventory in MENA exclusively…
In-game advertising provider Adverty AB has agreed an exclusive global partnership with the games developer Dodreams, creators of the hugely popular Drive Ahead! game…
Attention measurement agency Lumen Research has teamed up with Digital Turbine, an end-to-end mobile platform delivering video ads via leading app publishers, to examine in-game mobile ads performance and attention…
Media and insights platform Hawk has made three senior promotions within its team as it continues to expand to meet the growing demand for its cross-channel advertising and insights technology…
Frameplay, a global leader in enabling intrinsic in-game advertising, has unveiled a first-to-market attention metric called Intrinsic Time-in-View.
The agreement will make Azerion the exclusive commercial partner across Bidstack’s inventory for the next two years.
Adverty, an in-game platform for