Planet V, ITV’s proprietary, self-service addressable advertising platform, has hit £1 billion in bookings since its launch…
ITV has agreed to sell its 50% stake in Britbox International to BBC Studios for £255 million.
In the season two launch of the Digital Leaders of Tomorrow podcast, ITV’s Olivia Maslak discusses her journey to the data department at one of the UK’s biggest broadcasters, the part her upbringing played in that journey, and her role in the launch of ITVX.
The content partnership will bring clips from the 2022 FIFA World Cup, Love Island, and I’m a Celebrity… Get Me Out of Here! to Snapchat Discover.
With the NDA Heroes Awards fast approaching, New Digital Age is running a series of interviews with the highly respected names on the judging panel. First up is Lara Izlan, Director of Data Strategy, ITV.
ITVX will enable viewers to watch content for free with advertising, or pay a subscription to watch ad-free.
For NDA’s Programmatic Month, we’re
Each week, NDA Editor Justin
Jana Eisenstein is President, Mirriad. Rhys McLachlan, Director of Advanced Advertising at ITV. picked Jana as his digital hero, now she passes on the honour by choosing hers.
Rhys McLachlan is Director of
Lara Izlan, Director of Advertising Data at ITV, argues that VOD is the perfect playground for marketing experimentation on TV.
As the coronavirus pandemic has
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