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Jay Richards: Jay Z and Rihanna show how tapping community and diversity can be a brand’s superpower
Jay Richards, NDA’s regular columnist,

Jay Richards, NDA’s regular columnist,

Jay Richards, NDA’s regular columnist, is the Co-Founder of Imagen (previously DivInc), an agency helping brands collaborate with Gen Z through its pool of over 200,000 Gen Z individuals.

Elizabeth Anyaegbuna is Cofounder of Sixteenbynine

Crowdsourcing isn’t a new concept, our ancestors would crowdsource experience and wisdom amongst the elders in their village to make decisions.

Jay Richards, NDA’s monthly columnist,

Over the last few weeks, the sign ups by 16 to 25-year olds to our community have increased by 45%, Gen Z are looking for new ways to earn, learn and contribute

Jay Richards, NDA’s new monthly