Jon Mundy of JCDecaux shares three key steps marketers can take to update their media strategy for increased success in 2025…
Newsworks, the marketing body for the UK’s national news publishers, is to launch a new research report, ‘Youth’, examining the relationship between young people and traditional news brands, at a special quiz event in London on Thursday 14 November…
Wavemaker UK recently promoted Andy Collins to the post of Head of Planning. New Digital Age spoke to Collins and asked how media planners are navigating the challenges of an increasingly complex and fragmented media landscape…
Are we falling into the media-bubble trap of assuming everyone else thinks and acts as we do, and that audience demographics are static cohorts that don’t evolve over time? Gregor Chalmers of The Kite Factory explores the issue for New Digital Age…
A considerable drop in performance from Facebook (and Instagram) across all demographics and client sectors is driving change for media planners…
This week the New Business Bulletin returns with good news from Spark Foundry, Octaive, the Kite Factory and more.
Lauren Ogúndèkó has been officially welcomed as Co-founder and Chief Digital Officer at recently-launched ‘media experience’ agency Bicycle London
There was a point in my life where I genuinely believed that MySpace would outlast Facebook.
By David Price, Managing Director
Wavemaker has completed the global
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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