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meet the revolutionaries

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Meet the Revolutionaries: Karen Eccles, Chief Commercial Officer, The Telegraph

LiveRamp, in association with New Digital Age (NDA), is spotlighting the men and women championing a data-led revolution in the marketing industry.

Here, Karen Eccles, Chief Commercial Officer, The Telegraph, explains why she moved early on first-party data and attention metrics and offers her advice to others attempting to drive innovation…

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