When planning an omnichannel TV and video campaign, how can advertisers optimise their spend to deliver maximum efficiency and effectiveness? New Digital Age (NDA) in partnership with Nexxen hosted a roundtable of agency experts to discuss this and more….
Where should advertisers and their agencies begin in attempting to plan an omnichannel campaign? New Digital Age (NDA), in partnership with Nexxen, recently hosted a roundtable discussion of ad industry experts to explore the subject in detail…
Nexxen has today announced a partnership with Vevo, the music video network. By partnering with Nexxen’s supply-side platform, Nexxen SSP, Vevo says they will is grow its programmatic footprint, granting a wider variety of advertisers access to its premium inventory, particularly across CTV.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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