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ollie shayer
DOOH

JCDecaux Programmatic Live Awards: event judge Ollie Shayer of Boots shares his tips for success

JCDecaux and New Digital Age (NDA) have partnered to stage the Programmatic DOOH Live Awards on 24 April 2024 in London (deadline for entries is 22 March). Here, event judge Ollie Shayer, Omni-Media Director of Boots UK, shares his thoughts on the latest developments in programmatic out-of-home advertising and outlines what he believes would make a strong award entry…

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Michael Feeley 18 March 2024
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New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.

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