Online healthcare provider Boots Online Doctor has successfully leveraged Connected TV (CTV) to deliver significant brand consideration uplift and outperform typical results in the health sector…
Nisha Ridout, Marketing Director at Quantcast, explores the similarities between marketing and the world of online dating.
Programmatic advertising platform Quantcast is entering a new strategic partnership with smartclip, RTL Group’s adtech development unit and a leading provider of adtech solutions across Europe…
The future of UK healthcare will play a key role in how people vote next month, according to new data from Quantcast…
Taylor Swift has caused a 203% surge in the Super Bowl’s addressable audience in the UK, as revealed by new data from Quantcast…
New Digital Age spoke to Sky’s Head of Digital, Davide Sirtori, about the Sky Mobile’s first ‘cookieless’ campaign and the wider marketplace for digital marketing…
Comcast-owned FreeWheel has partnered with Quantcast to provide advertisers with direct access to premium video publishers.
Alexis Wrightson, Lead Product Specialist in EMEA at Quantcast, shares more best practices for embracing CTV.
Alexis Wrightson, Lead Product Specialist in EMEA at Quantcast, tells NDA why performance metrics are important to the growth of CTV advertising.
With NDA’s Summer ‘Trinity Lunch’ fast approaching, we caught up with the leaders of businesses sponsoring the event. Here, we meet Ben Murphy, MD of Quantcast UK…
Matt White, Vice President of Quantcast, advises brands to leave third-party cookies in the past now, rather than waiting until next year.
Ben Murphy, UK MD at Quantcast, looks at why advertisers should be looking to experiment with connected TV.