Sky Media, the advertising partnerships arm of Sky, hosted more than 350 media executives last week at the Tate Modern in London for its Sky Media Connects showcase…
Sky Media has enhanced its Search Behaviour Targeting tool through an expanded partnership with search intelligence platform Captify.
New research from LiveRamp and New Digital Age – Navigating the Data Collaboration Revolution – features up-to-date marketplace insights, plus expert commentary for media industry experts, including Bedir Adeymir, Director of Data, News UK; Karen Eccles, Chief Commercial Officer, The Telegraph; and Dan Cohen, Director of Product and Innovation at Sky Media….
Amongst the updates, Sky Media announced a scaled ‘world-leading’ 4 million household viewing panel, an enhanced digital proposition including new TikTok, Global and LADbible partnerships, as well as the unveiling of Voice Ads, Sky Live Video Booth, Contextual Targeting and a £1m ‘Generation Arts’ initiative.
In the latest ‘Meet the Revolutionaries’ interview, Dan Cohen, Director of Product and Innovation at Sky Media, explains how innovation is a continuous and collaborative process for those working in the CTV industry…
Sky Media, the sales arm of Sky has achieved a significant first in as the UK as the only publisher to be able to report ‘off-platform’ distributed video, following development by Ipsos iris and endorsement by UKOM…
Sky Media, the advertising sales arm of Sky, has announced new Search Behaviour targeting capability for the AdSmart addressable platform
Sky Media has launched Smart Sponsorships, its latest ‘addressable broadcast’ innovation for marketers.
Phil Duffield, VP, UK at The Trade Desk, discusses the cookieless world, Unified ID 2.0, and his first six months in the job
Sky Media, the advertising sales arm of Sky, has today announced the return of SME100, a £2million support scheme for small businesses, giving them free access to TV advertising through AdSmart
Persil and Sky Nature have launched their new ‘Changemakers’ short film series, which aims to inspire young people to take action on the social and environmental issues they care about, fronted by TV personality and choreographer Ashley Banjo.
Persil and Sky Nature have launched their new ‘Changemakers’ short film series, which aims to inspire young people to take action on the social and environmental issues they care about, fronted by TV personality and choreographer Ashley Banjo.
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