Interviews, insight & analysis on digital media & marketing

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Sky Media
CTV

Four iconic brands join Sky Sports as Premier League partners 

Sky Sports will welcome four new whistle-to-whistle sponsors — Guinness, Coca-Cola, Uber Eats and The British Army — who will not only feature prominently across live Premier League coverage but also lead in innovative branded content activations. They join returning partners bet365, which continues its sponsorship of pre- and post-match coverage, and EA, which expands its multi-year partnership to deliver engaging digital and social content tailored to fans…

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Michael Feeley 15 August 2025
CTV

Q&A: Sky Media’s Dan Cohen introduces Sports Marketplace

Sky Media, the advertising sales arm of Sky, has officially launched the first phase of its new Sports Marketplace, which simplifies advertiser access to Sky Sports and TNT Sports’ extensive live sports inventory. New Digital Age spoke to Dan Cohen, Director of Transformation and Strategic Programmes at Sky Media, to find out more…

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Michael Feeley 7 April 2025
Reports

Data collaborations with media partners: experts from News UK, The Telegraph and Sky Media share their advice

New research from LiveRamp and New Digital Age – Navigating the Data Collaboration Revolution – features up-to-date marketplace insights, plus expert commentary for media  industry experts, including Bedir Adeymir, Director of Data, News UK; Karen Eccles, Chief Commercial Officer, The Telegraph; and Dan Cohen, Director of Product and Innovation at Sky Media….

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Michael Feeley 26 February 2024
Advertising

Sky Media announces array of innovations and initiatives at ‘Bigger Picture’ industry upfronts

Amongst the updates, Sky Media announced a scaled ‘world-leading’ 4 million household viewing panel, an enhanced digital proposition including new TikTok, Global and LADbible partnerships, as well as the unveiling of Voice Ads, Sky Live Video Booth, Contextual Targeting and a £1m ‘Generation Arts’ initiative.

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Andy Oakes 4 December 2023