The content partnership will bring clips from the 2022 FIFA World Cup, Love Island, and I’m a Celebrity… Get Me Out of Here! to Snapchat Discover.
Snap, creators of the world’s leading Augmented Reality platform Snapchat, has unveiled a new Discover Feed format, known as ‘Dynamic Stories’.
Visual communication is key for Gen Z, with 92% in the UK survey stating that they use some form of visual communication when messaging friends, according to new research from Snap.
DfE runs an AR campaign for the first time
Augmented Reality (AR) platform Snapchat has announced the roll-out of Catalog-powered Shopping Lenses, a major upgrade to AR shopping in its latest bid to make AR shopping simpler and more engaging for consumers, and easier to build, scale, and optimize for brands.
A new neuroscience study by Snapchat and strategic market research consultancy Alter Agents has found that AR offers significantly more immersion and engagement than traditional advertising.
By Gareth Leeding, Executive Creative
It’s the speed of change that can be the curse of social media marketing. So slow it down. Here’s how.
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