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WACL campaign calls for better representation in advertising

Women in Advertising, Communications and Leadership (WACL) has teamed up with Billion Dollar Boy, Snapchat, YouTube, and Pinterest to launch a creative campaign calling on better representation of women within advertising.

As part of WACL’s ongoing Represent Me initiative, the campaign calls on everyone, both within the industry and outside of it, to be part of the conversation about the representation of women in the industry. It urges the advertising industry to take immediate action to create a more representative environment.

The campaign features four prominent female creators, who represent some of the diverse communities of women that WACL wants to see better represented.

Trina Nicole is a body confidence influencer and founder of the UK’s first plus-size dance class; Ellen Jones is a writer, speaker and activist for neurodiversity and LGBQT+; Jamelia Donaldson is the founder and CEO of TreasureTress, which is aiming to transform the natural hair care landscape; and Lucy Edwards is a broadcaster, journalist, author and disability activist.

These four women were asked by Selma Nicholls and Chloe Davies from the WACL Represent Me committee, ‘What does representation in advertising mean to you?’ And sat down together for an in-person conversation that has been pulled into a longer-form piece of film, plus short clips.

EssenceMediacomX supported WACL by planning and activating paid advertising credits supplied by Pinterest, Snapchat, and YouTube.