The one-day conference brought together a stellar line-up of thought leaders and expert partners from across the media, marketing, and advertising industry.
Sharon Palmer’s digital career spans over two decades. Currently Client Success Director at digital agency Idhl, she was key in the agency’s integration of nine businesses and eight separate brands into Idhl. She sat down with NDA Editor Justin Pearse to talk about her career to date.
In a new report, NDA and Grasp explore how the industry can prevent media buying errors from occurring. The ‘Eliminating human error’ report offers expert insights and solutions for media buyers everywhere…
Who doesn’t want brand safety? There are so many examples of brands turning up where they shouldn’t, or acquiring unsavoury associations, that marketers are understandably keen to preserve brand safety, and it’s typically revealed as their number one priority in studies.
Leaders from companies including Coca-Cola, The Guardian, JCDecaux Multilocal and more discuss the future of programmatic advertising.
At this year’s Foresight event, NDA editor Justin Pearse spoke to Sue Unerman, author, speaker and Global Chief Strategy Officer for Brainlabs…
Continuing the success of NewDigitalAge’s Sessions season, this summer NDA’s ‘dragons’ relocated once more to our Manchester hub for its third Salford Session. Continuing NDA’s focus on the North’s booming media hub, Manchester welcomed a new cohort of contestants to put themselves to the pitching test.
A panel of industry experts gathered in Cannes recently to discuss the current state of play for media owners, including senior execs from Bloomberg Media; FT; NBC Universal; BBC Studios; Trip Advisor; Uber; and Mail Metro Media…
At an exclusive roundtable hosted by NDA at this year’s Cannes at its venue Maison NDA, attendees debated the extent to which digital advertising impacted brands’ sustainability efforts. Are ad effectiveness and a drive to net zero mutually exclusive?
What trends are driving the increased interest around digital out of home (OOH) at the moment? How is programmatic buying contributing to that growth and where does programmatic OOH fit into an omnichannel marketing strategy?
At the year’s Cannes Lions Festival, NDA Editor Justin Pearse sat down with Kumar Amrendra, Head of Digital Marketing, Planning & Data Science, Sky and Elizabeth Brennan, Manager Advertising, Permutive.
In the first of our special ‘An Audience With’ podcast from Cannes 2024, NDA editor Justin Pearse speaks with Terence ‘Terry’ Kawaja, founder and CEO of LUMA Partners…
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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