Technology
Next-gen digital, TV 2.0 and an industry identity crisis
Liam Brennan (@LCBrennan), Global Director of
Justin Pearse
17 February 2021
Liam Brennan (@LCBrennan), Global Director of
TikTok has been announced as
Advertising giant WPP and social
By Phil Tucker, Founder and
But why is TikTok so distinctive and so successful? And why has an app that is predominantly used by Gen-Z and Millennials to create 15 second videos so enraged the man in the White House?
TikTok’s rise in 2020 has been astronomical. In the first quarter of the year, it was downloaded 315 million times — the most downloads of any app in a quarter.
New Digital Age has proudly
Tips, advice and support for influencers to flourish during the coronavirus pandemic