
Why marketers should care about TikTok – and how to make the most of it
Marketers need to make the most of the enormous reach and engagement TikTok has to offer, writes Iain Beable of Hootsuite…

Marketers need to make the most of the enormous reach and engagement TikTok has to offer, writes Iain Beable of Hootsuite…

Plant-based snack Harvest Snaps has teamed with digital agency Cutwater to create a music-driven TikTok branded effect, designed for US college students starting the fall semester…

Follow Me is a six-week programme aimed at providing SMBs with resources on how to get started on TikTok, and use the platform to boost their business.

Video-sharing platform TikTok – which has over 1bn users worldwide – has launched TikTok Shop, writes by Angharad Salazar Llewellyn of We Are Social…

Mobile marketing analytics platform Adjust and leading short form video platform TikTok has released a joint guide, “iOS 14.5+: Success made simple with Adjust and TikTok” offering insights and best practices to help mobile marketers, developers, and advertisers navigate the ever-evolving world of user privacy on mobile…

TikTok has teamed up with Media Smart to help teenagers to understand how advertising works on the social video app.

TikTok has teamed up with digital media measurement company DoubleVerify to measure ad viewability, fraud, and in-geo impressions.

TikTok’s Head of Creative Lab Europe, Neil Boorman, discusses the app’s growth and how brands should approach ads on the platform.

Channel 4 and TikTok have teamed up to create a hub dedicated to the Tokyo 2020 Paralympic Games.

JD Sports, Nike, and TikTok are giving consumers the chance to virtually ‘try-on’ the new Nike Air VaporMax trainers.

Searches for TikTok in the UK increased by 143%.

TikTok are marking the 2021 edition of the Cannes Lions Awards by launching the #CreativityForGood Hashtag Challenge.