By mid 2026 it is safe to assume that TV Guides, wallcharts, EPG recommendation engines will be as redundant as the agrarian fieldworkers of the 19th century, says Brad Rees, CEO of Mediacells…
The success of The Lionesses in the FIFA Women’s World Cup has resulted in a 254% increase in addressable advertising audience in the past month, data reveals.
For advertisers, this year’s FIFA World Cup is happening in the midst of Black Friday, Cyber Monday and the Christmas build-up, writes Simon Akers of Archmon…
63% of fans think it’s important for World Cup-related ads to promote diversity, and 61% want to see more gender equality.
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