A majority of consumers are highly influenced by a brand’s purpose and impacts consumers’ buying decisions and feelings about products.
YouTube is putting brand safety
The explosion of online video
By Rob Blake, Country Manager
Google-owned YouTube is dialling up
How to ensure brand-safe ad campaigns on YouTube.
By Matt Shearer, Director of
Ofcom now reports that UK adults spent a quarter of their waking day online during lockdown – a record high.
TikTok’s rise in 2020 has been astronomical. In the first quarter of the year, it was downloaded 315 million times — the most downloads of any app in a quarter.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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