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Azerion enhances digital games distribution with the integration of GENBA™ platform

Azerion, the fast-growing digital gaming and monetisation platform, has announced the new addition of Genba Digital, the British digital distribution company, and owner of the GENBA™ platform, an award-winning automated API-driven digital logistics platform that connects content owners with prominent retailers around the globe. 

Erol ErturkExecutive VP Games & Strategic Partnerships at Azerion, said: “We have been working with Genba’s team for a long time now, they are well-respected specialists with in-depth expertise in digital insight, technical guidance and revenue growth in digital distribution of premium video games. Genba’s platform will allow us to offer content owners a whole new world of sales channels, and to connect quicker and more efficiently with our media publisher partners, by offering innovations like white-label stores of premium PC games”.

The benefits of the integration of the GENBA™ platform technology with Azerion’s Improve Digital environment are two-fold. First, it will enable Azerion to attract more game developers by ensuring more efficient and secure distribution of their games to a worldwide network of specialist games e-tailers. Second, the platform will provide its network of online retailers with increased access to Genba’s extensive catalogue of video games and software content.

Matt Murphy, CEO of Genba Digital further comments: “Since 2015 we’ve worked tirelessly to build up a portfolio of 90 leading video games content owners and 300 sales channels. We are excited to be part of the Azerion Group as it gives us the potential to build on the Genba proposition with new technology services for our content owners and our retailers, whilst opening up new video games sales channels’.