News, views and opinion from the adtech and martech industries.
For those who identify as transgender or non-binary, human-computer interfaces are almost never built with them in mind.
For those who identify as transgender or non-binary, human-computer interfaces are almost never built with them in mind.
Earlier this month, Criteo announced the appointment of Ryan Cook as its new Managing Director in the UK.
Helen Southgate is Chief Global Officer at Acceleration Partners. She has nearly 20 years experience in the digital marketing sector and is one of the leading experts in affiliate marketing. Previously she was MD at affilinet and on the digital marketing team at Sky.
IPA President Julian Douglas has
He will play a key role in the ongoing development of the company’s strategy through work with future funding processes and communication with the board.
Personalised advertising hasn’t always had the best reputation among consumers but, in spite of that, 61% of them are happy to hand over personal data in order to receive ads that are relevant to them, according to research from A Million Ads.
Digital marketing campaigns run on data. Platforms, media, targeting and measurement, every decision is made by data. But what about when data is your campaign? When it’s the star of the show?
Emil Bielski is Managing Director at Croud has over 15-years experience in the digital industry. Prior to Cround, he held roles at companies including iProsect, MEC and Maxus. We asked who his digital hero is.
Hawk Surveys enables brands to derive granular insights on ad effectiveness, and use this knowledge to inform further activity and demonstrate ROI.
Comscore Everywhere is a single-source, unified, cross-platform measurement solution aimed at delivering deduplicated insights around media consumption.
Digital entertainment and media platform
Streaming Signals uses machine learning, Nielsen’s panel data, and CTV provider viewership data to enable more relevant targeting.
Although CTV offers consumers the same lean-in, video experience as linear television, it provides brands with targeting abilities that are more in line with digital advertising. More precise targeting and greater measurement capabilities means more relevant ad experiences for consumers.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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