News, views and opinion from the adtech and martech industries.
There are some collective lessons that the stateside CTV trailblazers can learn from European advertisers’, broadcasters’ and publishers’ collective journeys into the CTV promised land.
Worryingly, fraudsters are riding on the coattails of CTV’s meteoric rise, with CTV fraud impressions having increased 220% in 2020 (compared with 2019), and 500,000 fraudulent device signatures detected daily.
Over the past year despite the accelerated growth surrounding modern communication tools like Zoom and Slack it’s estimated that around 80% of businesses still use email as their primary communication tool, especially when it comes to external communications.
Today, brands have very little excuse to reject high impact advertising. Easy to use formats that can be bought at scale across thousands of trusted, reliable publisher sites, mean it has never been easier to run an advertising campaign that stands out.
How can Destination Marketing Organisations ensure their campaigns are successful as we work together to rebuild travel?
Customer intelligence company Acxiom and MullenLowe Profero have partnered
That time is fast running out. Without third-party cookies and with fewer individual identifiers from iPhones, aspects of digital marketing that we have come to take for granted and barely think about – such as, frequency capping – are about to be seriously impacted.