Interviews, insight & analysis on digital media & marketing

Technology

News, views and opinion from the adtech and martech industries.

Technology

PubMatic expands CTV business in Europe

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has announced new CTV/OTT partnerships with FUNKE, Rakuten Advertising, and waipu.tv in the EMEA region. This brings the total number of connected TV (CTV) providers available to buyers via PubMatic to 176 globally.

Technology

DoubleVerify Global Insights Report finds fraud spikes and budget moves around Connected TV

In its 2022 Global Insights Report, digital media measurement platform DoubleVerify has revealed that the number of fraud schemes its uncovered spiked by over 70% year-over-year from 2020 to 2021. Interestingly, this year, an unprecedented number of schemes targeted CTV and video – the most complex and sophisticated of which included OctoBot, SneakyTerra, ViperBot and SmokeScreen.

Technology

The metaverse is a whole new world of data ethics

You don’t need to be a data science expert to see how, without the right safeguards in place, the metaverse could be fatal to our privacy and data security writes Natalie Cramp, CEO of data science consultancy Profusion…

Technology

How distributed workforces can help rebalance global inequality

The Covid-19 pandemic has made many of the world’s issues more visible than ever. While extreme weather events continue to rage on as a consequence of climate change – presenting very tangible examples of global imperfection – the wealth gap also presents a monumental issue. In fact, the highest earning 1% owns 43% of the world’s financial resources.

Partner Content

Senior promotions at Hawk Platform as DSP doubles in size

Media and insights platform Hawk has made three senior promotions within its team as it continues to expand to meet the growing demand for its cross-channel advertising and insights technology…

Strategy

How much digital is too much?

As brands seek to design and implement compelling strategies, they must avoid digital overload and a growing sense of “sameness” in the digital space, writes Daniela Barletta, Strategist at Initials…

Technology

The Metaverse is pissing me off already

When was the last time you 3D printed anything, or put on your VR headset to enjoy a brand experience, asks Zoheb Raza, Social Media Director at Isobel.