Interviews, insight & analysis on digital media & marketing

Technology

News, views and opinion from the adtech and martech industries.

Technology

What does good data-led storytelling look like?

Digital marketing campaigns run on data. Platforms, media, targeting and measurement, every decision is made by data.  But what about when data is your campaign? When it’s the star of the show? 

Technology

My Digital Hero: Emil Bielski, Managing Director, Croud

Emil Bielski is Managing Director at Croud has over 15-years experience in the digital industry. Prior to Cround, he held roles at companies including iProsect, MEC and Maxus. We asked who his digital hero is.

Technology

Nielsen debuts CTV ad optimisation tool

Streaming Signals uses machine learning, Nielsen’s panel data, and CTV provider viewership data to enable more relevant targeting.

Technology

Looking at the bigger picture: What marketers need to know about CTV in 2022

Although CTV offers consumers the same lean-in, video experience as linear television, it provides brands with targeting abilities that are more in line with digital advertising. More precise targeting and greater measurement capabilities means more relevant ad experiences for consumers.