News, views and opinion from the adtech and martech industries.
Intent data could be the golden ticket for B2B marketers looking to offer unparalleled, deeply personalised customer experiences.
By Andy McNab, VP EMEA
For the latest in our NDA Meets podcast series, we sit down with Marcel Hollerbach, Chief Innovation officer at Productsup.
The use of chatbots by UK marketers has more than doubled since 2020, with one in three marketers now using them to engage with their customers.
An integrated digital strategy means creating consistency within brand and marketing activities online, aligning messaging at every customer touchpoint to increase conversion rates.
We put the power of our Activate by Impact network into play with a pro bono campaign to raise awareness of and funds to help the crisis affecting millions of Indian lives.