Interviews, insight & analysis on digital media & marketing

Technology

News, views and opinion from the adtech and martech industries.

Rob Hall, CEO of Parallel: “Digital Twins and ‘Customer Suitability’ can power better decisions in media activation”

Rob Hall recently returned to the world of adtech with the launch of Parallel, a platform introducing ‘Customer Suitability’ as a new approach to media buying. NDA spoke with Hall to find out more...

RAAS LAB launches ‘Relevance Agent’ to deliver contextually relevant pre-roll ads

RAAS LAB, a platform designed to deliver real-time Relevance and meaningful results for advertisers, has unveiled its new dynamic creative solution for pre-roll video. Through real-time intelligence, RAAS LAB empowers brands and agencies with campaigns that are contextually aligned, capture attention and drive deeper audience engagement...

Partner Content, Technology

Digital Sovereignty: why Boards can no longer treat dependency as a technical detail

Recent events have shown that dependency risk rarely arrives in the form organisations expect, says Angela Bishop, UK CEO, Zühlke...

Marketing the Marketers: Shannon Maguire, Global Head of Marketing at AdTonos

Justin Pearse 4 June 2026

My Digital Hero: Dorian Spackman, Founder and CEO, Colateral.io

Justin Pearse 1 June 2026

New Business Bulletin: Adform, Pinterest, Alibaba Group, Goalhanger and more

Rebecca Sentance 29 May 2026

Q&A: Klaviyo’s Chano Fernández on why the future of CRM is agentic

Michael Feeley 26 May 2026

AdTech, we might have a marketing problem

NDA Contributor 18 May 2026

Adform opens full-stack infrastructure for Agentic Advertising

NDA Staff 14 May 2026

Steve Rowbotham: Building a commerce media network in travel

Justin Pearse 14 May 2026

Why most companies can’t explain their own advertising stack

NDA Contributor 1 May 2026

LiveRamp integrates NVIDIA AI infrastructure to unlock faster AI model training and inference

NDA Staff 27 April 2026

Magnite unveils new capabilities for media owners and buyers

NDA Staff 27 April 2026

StackAdapt’s Kenny Ginnap: “It’s not about more channels, it’s about connected decisioning”

Michael Feeley 8 April 2026

Beyond the Unicorns: Q&A with Tim Schumacher, co-founder and CEO of Saas.group

Michael Feeley 26 March 2026