Harmony Murphy: The importance of positive role models and breaking the bias this #IWD2022
March 6, 2022
Harmony Murphy is GM Advertising UK at eBay and NDA’s monthly columnist
Technology
News, views and opinion from the adtech and martech industries.
Harmony Murphy: The importance of positive role models and breaking the bias this #IWD2022
March 6, 2022
Harmony Murphy is GM Advertising UK at eBay and NDA’s monthly columnist
Technology
PubMatic expands CTV business in Europe
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has announced new CTV/OTT partnerships with FUNKE, Rakuten Advertising, and waipu.tv in the EMEA region. This brings the total number of connected TV (CTV) providers available to buyers via PubMatic to 176 globally.
Michael Feeley
May 17, 2022
Technology
DoubleVerify Global Insights Report finds fraud spikes and budget moves around Connected TV
In its 2022 Global Insights Report, digital media measurement platform DoubleVerify has revealed that the number of fraud schemes its uncovered spiked by over 70% year-over-year from 2020 to 2021. Interestingly, this year, an unprecedented number of schemes targeted CTV and video – the most complex and sophisticated of which included OctoBot, SneakyTerra, ViperBot and SmokeScreen.
Michael Feeley
May 16, 2022
Technology
Bigger budgets and higher stakes: Three top tips for marketers to feel confident making decisions with newly unlocked investment
Advertising budgets are reaching new peaks, as the recently released IAB digital ad spend figures show. With budgets surging by 40% in 2021 to £23.5bn, it’s clear that after a challenging couple of years, brands are now channelling greater investment into engaging and entertaining their customers.
NDA Staff
May 9, 2022
Technology
The metaverse is a whole new world of data ethics
You don’t need to be a data science expert to see how, without the right safeguards in place, the metaverse could be fatal to our privacy and data security writes Natalie Cramp, CEO of data science consultancy Profusion…
NDA Staff
May 3, 2022
Technology
How distributed workforces can help rebalance global inequality
The Covid-19 pandemic has made many of the world’s issues more visible than ever. While extreme weather events continue to rage on as a consequence of climate change – presenting very tangible examples of global imperfection – the wealth gap also presents a monumental issue. In fact, the highest earning 1% owns 43% of the world’s financial resources.
NDA Staff
May 3, 2022
Partner Content
Senior promotions at Hawk Platform as DSP doubles in size
Media and insights platform Hawk has made three senior promotions within its team as it continues to expand to meet the growing demand for its cross-channel advertising and insights technology…
Michael Feeley
April 26, 2022
Strategy
How much digital is too much?
As brands seek to design and implement compelling strategies, they must avoid digital overload and a growing sense of “sameness” in the digital space, writes Daniela Barletta, Strategist at Initials…
NDA Staff
April 26, 2022
Technology
The Metaverse is pissing me off already
When was the last time you 3D printed anything, or put on your VR headset to enjoy a brand experience, asks Zoheb Raza, Social Media Director at Isobel.
NDA Staff
April 25, 2022
Technology
From AI hype curves to NFT bubbles; the tech questions that we may just answer this year
From AI hype curves to NFT bubbles, each year technology throws up a fresh set of trends that inspire debate and valuable discussion at one end of the spectrum and, at the other, headline-grabbing hype and hyperbole.
NDA Staff
April 25, 2022
Technology
Earth Day 2022: Uberall partners with Google to launch Recycling Attribute for business
To celebrate Earth Day 2022, Uberall is partnering with Google to implement the new Recycling Attribute on their Google Business Profile that allows local businesses around the world to promote their recycling-related services and initiatives.
Michael Feeley
April 22, 2022
Technology
Consumers open to AI-powered personalization, but concerned about what that means for their privacy
The survey of more than 2,500 Americans found that 81% of people are open to the use of AI in providing personalized communications.
Tyrone Stewart
April 19, 2022
Technology
NDA Heroes: Meet the Sponsors – Steven Filler of ShowHeroes
With the first-ever NDA Heroes Awards just weeks away, we caught up with the leaders of the businesses sponsoring the new event. Here, we meet Steven Filler, Country Manager at ShowHeroes…
Michael Feeley
April 19, 2022
