News, views and opinion from the adtech and martech industries.
As an industry that finds itself in a constant state of growth and flux, there is ongoing speculation regarding Artificial Intelligence (AI) and consumer ethics. Whether it’s a concern about job automation, which is expected to impact 30% of jobs in the UK by 2030, concerns over salary implications, or the biases some have been proven to hold, AI has become an industry disruptor.
As an industry that finds itself in a constant state of growth and flux, there is ongoing speculation regarding Artificial Intelligence (AI) and consumer ethics. Whether it’s a concern about job automation, which is expected to impact 30% of jobs in the UK by 2030, concerns over salary implications, or the biases some have been proven to hold, AI has become an industry disruptor.
WEMASS, a leading digital advertising marketplace in Spain, is successfully reaching 100% of targeted audiences using the power and technology of Permutive’s Audience Platform…
Thomas Peham, VP of marketing at enterprise CMS Storyblok, explains how marketers can ensure their website is firing on all cylinders for the remainder of the festive rush…
Artificial intelligence (AI) has revolutionised the world of marketing, and now, generative AI promises to disrupt it further. While conversations around generative AI naturally veer towards productivity, another huge benefit tends to be overlooked: creativity. The best marketing campaigns combine data insights and creativity, and that’s where one of the many generative AI opportunities is for marketers.
Kimberley Carstens, Research Executive and Andrew Darley, Head of Technology Sector, and co-Head of Research, Cavendish identify four ‘takeout’ trends in the tech sector..
NDA meets meet Clementina Piazza, Business Development Lead at Pinterest, who is responsible for managing some of the company’s core product partnerships in the area of measurement, data and ad management…
Anything is Possible is offering a selection of 13 specialised AI GPTs to provide practical marketing solutions across sectors including Education, Retail, Ecommerce, Tourism, Finance and FMCG…
A recent Gartner study found that 71 percent of Chief Marketing Officers (CMOs) lack sufficient budget to fully execute their plans. With their purse strings tied, many marketing leaders are being forced to explore new routes to success.
Dataru, a SaaS platform that aims to increase ROI from advertising and marketing for SMEs and Enterprise Organisations, has been launched in London…
Sam Martin-Ross of digital marketing agency Eskimoz explores some of the key stumbling blocks that prevent organisations from realising a return on investment on their CRM platform…
Good-Loop has launched its Good Media™ Packages, a service enabling brands to create a positive impact within their media campaigns…
It’s more important than ever that businesses maximise their tech investments, writes Steve Gale, CCO, CTI Group…
Alexander Feiglstorfer, CTO and Co-founder of enterprise CMS Storyblok, separates the fact from the fiction among 2023’s biggest tech myths…
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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