News, views and opinion from the adtech and martech industries.
People aged 16-24 now only spend 53 minutes watching broadcast TV on the average day, while those aged 65 and over are spending 5 hours and 50 minutes in front of the box each day, according to Ofcom.
People aged 16-24 now only spend 53 minutes watching broadcast TV on the average day, while those aged 65 and over are spending 5 hours and 50 minutes in front of the box each day, according to Ofcom.
The age of consumer privacy has wreaked havoc on how data can be used across a variety of use cases, from marketing through to inventory management to financial modeling, writes Luca Bocchiardi of Cuebiq…
A new report by Talkwalker has analysed over 16.2 million conversations related to the current cost of living crisis, to pinpoint the most pressing concerns of consumers from the UK and beyond…
For the latest in our NDA Meets podcast series, we chat with Ryan Afshar, Head of Addressability, UK, at LiveRamp and Terry Hornsby, Group Digital Director, at Reach plc.
The discussion covers the evolution of ‘people-based’ marketing, the rise of authenticated first-party data and the numerous challenges facing publishers in 2022.
This new phase of the web will provide unprecedented opportunities, but where are we in the context of this chapter and more importantly what technologies are defining it?
Student loyalty network Student Beans has unveiled a new brand in its audience verification technology: Beans iD…
Mobile marketing analytics platform Adjust and leading short form video platform TikTok has released a joint guide, “iOS 14.5+: Success made simple with Adjust and TikTok” offering insights and best practices to help mobile marketers, developers, and advertisers navigate the ever-evolving world of user privacy on mobile…
With Digital Out of Home (DOOH) now mainstream, ads can now be served with the perfect timing, in the perfect context, writes Joel Livesey of The Trade Desk…
Rob Blake is UK MD
Most companies have made some kind of pledge to the environment by aiming to lower their carbon footprint, but many have not made it explicit in terms of the products and services they sell, writes James Barlow of Akeneo…
Using the latest Web3 technology to enhance fan engagement is part of a fast-growing revolution in the way that major sports clubs interact with and learn about their fans.
A new study on the accuracy of AI and Machine Translation (MT) software, conducted by Weglot and language consultants Nimdzi, has shown the tools are more accurate than people might think…
Branded consumer goods business PZ Cussons is designing enhanced product experiences in partnership with Product Experience Management (PXM) specialist Akeneo.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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