Harmony Murphy is GM Advertising UK at eBay and NDA’s monthly columnist
News, views and opinion from the adtech and martech industries.
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has announced new CTV/OTT partnerships with FUNKE, Rakuten Advertising, and waipu.tv in the EMEA region. This brings the total number of connected TV (CTV) providers available to buyers via PubMatic to 176 globally.
In its 2022 Global Insights Report, digital media measurement platform DoubleVerify has revealed that the number of fraud schemes its uncovered spiked by over 70% year-over-year from 2020 to 2021. Interestingly, this year, an unprecedented number of schemes targeted CTV and video – the most complex and sophisticated of which included OctoBot, SneakyTerra, ViperBot and SmokeScreen.
Advertising budgets are reaching new peaks, as the recently released IAB digital ad spend figures show. With budgets surging by 40% in 2021 to £23.5bn, it’s clear that after a challenging couple of years, brands are now channelling greater investment into engaging and entertaining their customers.
You don’t need to be a data science expert to see how, without the right safeguards in place, the metaverse could be fatal to our privacy and data security writes Natalie Cramp, CEO of data science consultancy Profusion…
The Covid-19 pandemic has made many of the world’s issues more visible than ever. While extreme weather events continue to rage on as a consequence of climate change – presenting very tangible examples of global imperfection – the wealth gap also presents a monumental issue. In fact, the highest earning 1% owns 43% of the world’s financial resources.
Media and insights platform Hawk has made three senior promotions within its team as it continues to expand to meet the growing demand for its cross-channel advertising and insights technology…
As brands seek to design and implement compelling strategies, they must avoid digital overload and a growing sense of “sameness” in the digital space, writes Daniela Barletta, Strategist at Initials…
When was the last time you 3D printed anything, or put on your VR headset to enjoy a brand experience, asks Zoheb Raza, Social Media Director at Isobel.
From AI hype curves to NFT bubbles, each year technology throws up a fresh set of trends that inspire debate and valuable discussion at one end of the spectrum and, at the other, headline-grabbing hype and hyperbole.
To celebrate Earth Day 2022, Uberall is partnering with Google to implement the new Recycling Attribute on their Google Business Profile that allows local businesses around the world to promote their recycling-related services and initiatives.
The survey of more than 2,500 Americans found that 81% of people are open to the use of AI in providing personalized communications.
With the first-ever NDA Heroes Awards just weeks away, we caught up with the leaders of the businesses sponsoring the new event. Here, we meet Steven Filler, Country Manager at ShowHeroes…