Interviews, insight & analysis on digital media & marketing

Technology

News, views and opinion from the adtech and martech industries.

Technology

Did Black Friday reveal issues with your website?

Thomas Peham, VP of marketing at enterprise CMS Storyblok, explains how marketers can ensure their website is firing on all cylinders for the remainder of the festive rush…

Technology

From creativity to personalisation: Marketing’s generative AI revolution

Artificial intelligence (AI) has revolutionised the world of marketing, and now, generative AI promises to disrupt it further. While conversations around generative AI naturally veer towards productivity, another huge benefit tends to be overlooked: creativity. The best marketing campaigns combine data insights and creativity, and that’s where one of the many generative AI opportunities is for marketers.

Technology

Four takeout trends in the tech sector

Kimberley Carstens, Research Executive and Andrew Darley, Head of Technology Sector, and co-Head of Research, Cavendish identify four ‘takeout’ trends in the tech sector..

Technology

Anything is Possible introduces AI marketing GPTs

Anything is Possible is offering a selection of 13 specialised AI GPTs to provide practical marketing solutions across sectors including Education, Retail, Ecommerce, Tourism, Finance and FMCG…

Technology

Dataru platform unveiled in London

Dataru, a SaaS platform that aims to increase ROI from advertising and marketing for SMEs and Enterprise Organisations, has been launched in London…

Technology

Is your CRM focusing on the right data?

Sam Martin-Ross of digital marketing agency Eskimoz explores some of the key stumbling blocks that prevent organisations from realising a return on investment on their CRM platform…

Technology

Busting four tech myths of 2023

Alexander Feiglstorfer, CTO and Co-founder of enterprise CMS Storyblok, separates the fact from the fiction among 2023’s biggest tech myths…