Interviews, insight & analysis on digital media & marketing

Technology

News, views and opinion from the adtech and martech industries.

Technology

Serving the segment of one: How to hyper-personalise omnichannel commerce

Today’s digital marketers have no lack of data, analytics, attribution models and machine learning tools to optimize digital journeys. And it’s shown that brands and retailers who excel at personalisation drive 5-15% higher revenue and run up to 30% more efficient marketing campaigns.

Technology

Brits are choosing streaming over pay-TV

UK consumers favour streaming services over traditional pay-TV services, according to research conducted by the National Research Group on behalf of Roku.

Technology

Why flexible digital commerce teams are key to brand success

95% of retail CEOs are planning to increase investments into digital capabilities this year, according to Gartner. However, scaling the existing ecommerce business whilst introducing new digital initiatives can be tough to juggle.

Technology

It’s time to turn your volume all the way up

From the podcast boom and artists like Travis Scott performing for 12 million people inside popular battle-royal shooter Fortnite’s metaverse to the rapid emergence of audio advertising, it is clear that we are in an audio renaissance.