News, views and opinion from the adtech and martech industries.
Despite the latest innovation leaps in the metaverse and generative AI, new research by content management system (CMS) provider Storyblok reveals a mere 8% of UK businesses have plans to deliver content via AR/VR in the future…
Despite the latest innovation leaps in the metaverse and generative AI, new research by content management system (CMS) provider Storyblok reveals a mere 8% of UK businesses have plans to deliver content via AR/VR in the future…
By integrating ChatGPT into their online applications, mobile apps or chatbots, businesses can offer personalised and efficient customer care.
Adtech company Veridooh has partnered with digital out-of-home (DOOH) media owner iQOOH to give more advertisers the ability to independently track and measure their OOH campaigns…
INCRMNTAL has launched Autonomous, a new marketing measurement platform driving that allows brands to view where they gained or lost incremental value across any channel…
In the run up to POSSIBLE in Miami Beach, on April 17th-19th, for which NDA is the UK media partner, we talk to some of the speakers appearing at the event, set to become our industry’s new key show.
As digital further moves to become the primary driver of business sales and revenue, organisations are facing major hurdles in decreasing the time between identifying digital opportunities and acting on them, writes Kevin Korpics, Field CTO, EMEA/APJ, Quantum Metric…
GumGum, a contextual first, global advertising platform, has announced that all impressions running on GumGum’s ad exchange will now have enhanced brand safety protection through Verity™, GumGum’s proprietary and accredited contextual intelligence platform.
Ad tech company Adnami has been selected by Nordic publishers Schibsted and Amedia to deliver its high impact formats across their media titles…
London-based Qudo has launched its flagship Software-as-a-Service (SaaS) research and activation platform, which leverages data willingly shared by consumers in anonymous online surveys – otherwise known as zero-party data…
Analysing big data from alternative sources can help test and validate existing hypotheses and formulate new ones, writes Juras Juršėnas, COO at Oxylabs.io…
The number of new posts on Dark Web forums about the AI tool surged from 120 in January to 870 in February — a 625% increase.
The government has announced plans for financial innovation hubs will be established in cities across the UK and placements on offer at leading fintech firms to students at leading universities.
Marketing technology industry leaders have been invited to Parliament for a special debate on the UK’s digital skills crisis…
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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