Interviews, insight & analysis on digital media & marketing

Technology

News, views and opinion from the adtech and martech industries.

Chatbot
Technology

The business uses for ChatGPT

By integrating ChatGPT into their online applications, mobile apps or chatbots, businesses can offer personalised and efficient customer care.

Technology

Achieving operational efficiency through a digital-first approach  

As digital further moves to become the primary driver of business sales and revenue, organisations are facing major hurdles in decreasing the time between identifying digital opportunities and acting on them, writes  Kevin Korpics, Field CTO, EMEA/APJ, Quantum Metric…