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MAD//Fest + DMEXCO Ink Partnership To Create Unique Global Gathering

In possibly the best thing for Anglo-German relations since Jürgen Klopp joined Liverpool, MAD//Fest and DMEXCO have joined forces to announce MAD//Fest x DMEXCO@home – a  virtual global gathering of the industry’s top marketers landing on 23-24th September. 

German giant DMEXCO has entered a strategic partnership with the UK upstart to bring the MAD//Fest experience to DMEXCO@home – 2020’s largest virtual event for the media and marketing industry. Just like DMEXCO’s annual expo and conference in Cologne, DMEXCO@home is packed with heavyweight keynotes, targeted networking and meetings.

MAD//Fest x DMEXCO@home will create a virtual pub for marketing leaders to experience a fast-paced mix of 180 second keynotes from brand marketers and disruptors, live entertainment and peer-to-peer networking enabled by DMEXCO’s interactive networking tool – a recommendation engine that gives attendees the ability to connect with the most relevant people to meet.

The virtual event launch comes hot-on-the-heels of MAD//Fest and New Digital Age’s 99//Club Digital Festival, which attracted 3,400 industry execs from 15-19th June and featured 99 speakers from firms including VICE, Coca-Cola, Starling Bank, made.com, AB InBev, GSK, Unilever, Tenzing and O2. The event also featured a House Party in partnership with Defected Records.

Following the outbreak of coronavirus, MAD//Fest has deployed a multichannel strategy where face-to-face and virtual events co-exist to entertain, inspire and connect people. MAD//Fest London will take place on 11-12th November.

Ian Houghton, Co-founder + Commercial Director of MAD//Fest, said: “One positive to come out of what’s been a challenging time for the whole industry is the increased appetite for innovative partnerships and developing new ways of connecting, discovering new things and doing business.”

“DMEXCO is a must in the event calendar, whether we’re in Cologne or watching at home. We’re relishing the prospect of combining DMEXCO’s global scale with MAD//Fest’s unique experience to create an absolute monster of an industry shindig. Expect fast-paced inspiration, spades of new connections and a completely unique global gathering of the marketing community in what’s been a crazy year so far”.

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