LiveRamp has announced the appointment of Hannah Barnett as the new Vice President, Brand Sales, UK & MENA.
Based in London, Barnett will be responsible for driving brand sales growth and deepening relationships with brand clients. Her role forms a core part of LiveRamp’s international commercial leadership, supporting the company’s continued expansion and success across the region.
Barnett brings over 18 years of experience in media and adtech, having held senior leadership roles across programmatic, digital sales, client management, and most recently as Chief Client Officer at Mail Metro Media. She has built trusted relationships with many of the world’s leading advertisers and agency groups, leading them through the industry’s evolution toward data-driven marketing and delivering sustained commercial growth.
At LiveRamp, Barnett will harness her expertise to lead brand sales across the UK and MENA, helping customers unlock greater value from their first-party data and put data collaboration and AI to work across their marketing, powered by LiveRamp’s secure, unified network.
Barnett said: “I’m incredibly excited to be joining LiveRamp at such an important time for our industry. LiveRamp’s unparalleled ability to connect brands, publishers, retailers, and technology partners to unlock greater value from data in a secure, responsible way really sets it apart, and building trusted client partnerships has never been more critical as we all navigate the shift into a data-driven, AI world.
“I believe we are only at the beginning of what’s possible, and I can’t wait to help brands turn data collaboration and AI into measurable business growth.”
Travis Clinger, GM of International and Chief Connectivity & Ecosystem Officer, LiveRamp, commented: “We are delighted to welcome Hannah to LiveRamp and look forward to her helping deliver results for our clients and partners in the UK and MENA. Hannah’s extensive experience and proven leadership in translating a rapidly changing ecosystem into opportunities for brands will be invaluable as we help our customers transform their marketing for the age of AI.”
LiveRamp is headquartered in San Francisco, California, with offices worldwide, including London.
