Following the success of the inaugural JCDecaux Programmatic DOOH Live Awards  in 2024, JCDecaux and New Digital Age are teaming-up to do it all again – only bigger and better!

Designed to shine a spotlight on the very best pDOOH campaigns from the UK over the past year, the awards remain entirely free to enter.

The JCDecaux Programmatic DOOH Live Awards 2025 are quick and easy to enter – rather than an exhaustive written submission, entrants are asked to make a short  ‘audition tape’ on their phones; a light-touch process that doesn’t require a lot of time (or budget) to complete. Check out these two shortlisted entries from last year to see how easy it is to create your video and what catches the judges’ eyes.

• Displayce, Locala & Dell
• Blis, Mediacom & Mars

Uniquely, the shortlisted entries will be judged in front of the live audience in London on 1st May 2025. Alongside an expert judging panel, the gathered audience will be able to cast their votes for the most innovative campaigns, while the public will also have their say on the People’s Choice creative award.

There are 9 free-to-enter categories open to agencies, DSPs, exchanges, and in-house brand teams, including 4 new categories, such as Best use of Brand Measurement and Best use of Dynamic Creative Optimisation.

Find out more about the award categories and entry requirements.

If you are  interested in attending the awards, click here to find out more.