Global creative micro-network Iris has appointed Charlotte Bruton as Director of Innovation, AI and Technology, as part of its continued investment in senior talent and innovation excellence. The newly created role unites the agency’s innovation and technology functions under one leader, designed to accelerate Iris’ creative and technical capabilities. A leading futurist and business strategist, Bruton specialises in the impact emerging technologies such as AI, AR and VR are having on communications and business. Bruton joins from Clemenger BBDO / CHE Proximity Australia, where she was Technology & Innovation Director, leading AI and machine-learning integration for global clients including Samsung, Nutricia and Virgin Velocity.
Future, the specialist media company, has appointed Michael Peralta as its new Chief Revenue Officer. Returning to the Group in this key leadership role, Peralta will oversee Future’s global commercial organisation spanning a vast portfolio of specialist media brands comprising B2C and B2B. Peralta, an experienced global media and technology executive, will join the Executive Leadership Team on 3 December 2025, reporting directly to Chief Executive Officer Kevin Li Ying. This strategic appointment comes as Future accelerates its focus on harnessing the power of AI, first-party data, and Retail Media Networks (RMN) to deliver greater value and future-ready solutions for its partners. Peralta brings a wealth of relevant experience to the CRO role at Future. Most recently, he served as Vice President and General Manager of T-Mobile Advertising Solutions, where he helped establish and scale the company’s omnichannel advertising business.
Independent performance media agency ROAST has appointed Gauthier Rochas as its new Head of Data & Measurement. Rochas joins from RAPP (Omnicom), where he held the role of Data Analytics Director. Reporting to Managing Partner, John Barham, Rochas will lead ROAST’s Data, Analytics and Measurement division, tasked with developing new frameworks to demonstrate the incremental value of the agency’s work and strengthen trust in media performance through transparency and insight. Starting his career as a biochemistry engineer, he went on to data, analytics and marketing roles at Procter & Gamble, British American Tobacco and Lloyd’s Register, where he specialised in evaluating the impact of marketing activity on business performance. Following this, Rochas moved agency-side, taking senior roles at Essence (WPP), M&C Saatchi Performance, and RAPP (Omnicom). Across these positions, Rochas deepened his expertise in media measurement, incrementality testing and marketing mix modelling.
Pinterest has announced two key leadership updates in Europe. Beth Horn has been appointed VP of Southern Europe, UK & Ireland (SEUKI), responsible for the UK, Ireland, France, Italy, & Spain and Caroline Orange-Northey takes up the post of UK and Ireland Managing Director. Europe presents a tremendous growth opportunity for Pinterest. European revenue has surged 41% and international users now represent 83% of Pinterest’s global user base (Q3 earnings 2025). Beth and Caroline’s promotions further strengthen a global leadership team that is over 50% female and reinforces Pinterest’s commitment to international expansion. Horn steps up from her previous position as UK Managing Director and will now oversee five markets. Orange-Northey, formerly UK Director of Retail will now lead the UK business. During their time with Pinterest they have worked with many high profile brands including John Lewis, DFS and ASOS. Both will be based in London and report to Cecile van Steenberge, VP of International.
Fuse, the global sport and entertainment marketing agency, today announced the appointment of Matt Bailey as Managing Partner within its Rights Consultancy division. Bailey joins the agency on 10th November 2025 and will report into Lucy Basden-Smith, becoming part of the Fuse Executive Leadership Team. A seasoned sports marketing professional with over 20 years’ experience, Bailey joins Fuse from Octagon, where he most recently served as Head of Brand Partnerships. During his 14 years with the agency, he worked across a world-class roster of brands including the likes of Amazon, Cisco, UPS and Sony. At Fuse, Bailey will lead a client republic within the Rights Consultancy division, overseeing a portfolio of high-value accounts and driving strategic guidance, commercial leadership and operational excellence. Bailey will also be instrumental in expanding Fuse’s footprint across the entertainment space, identifying opportunities at the intersection of sport, music, fashion and culture.
Kantar, the world’s leading marketing insights and analytics company, has appointed Kristi Rogers to the newly created role of President, Global Solutions, reporting to Kantar Chief Executive Officer, Paul Zwillenberg. The Global Solutions organisation, led by Kristi, is at the heart of the business, bringing together Kantar’s expertise, IP, products and technology to deliver industry-leading marketing and branding solutions for its clients. Rogers joins from Boston Consulting Group (BCG) where she is Managing Director and Partner, leading its Telco, Media and Technology (TMT) Practice across the UK, the Netherlands and Belgium, focusing on growth strategy, AI transformation and go-to-market topics. She also led BCG’s own global TMT marketing team.
Pattern Group Inc. (Nasdaq: PTRN) (“Pattern”), an ecommerce tech company, has announced the appointment of Luke Elliott as Vice President of Ecommerce, Europe. Elliott joins Pattern from Amazon, where he previously led Amazon Business Europe sales teams and 1P Vendor Management across multiple categories. Bringing more than 20 years of commercial leadership experience across B2B and B2C sectors – spanning both brick-and-mortar retail and digital commerce – Elliott will lead ecommerce growth and marketplace strategy for Pattern’s European clients, helping global brands accelerate digital performance through data-driven, operationally disciplined execution.
Advertising agency Grey London has announced the appointment of James Andrews as its new Head of Design. James will report directly into Chief Creative Officer Helen Rhodes and oversee the design output across Grey London’s entire client portfolio. As Head of Design, Andrews will play a pivotal role in driving innovation and delivering exceptional work for clients. Beyond his creative expertise, he will be instrumental in strengthening a culture of creativity, collaboration and innovation within the agency. His leadership, in addition to the existing senior leadership team, is intended to attract top-tier talent and further elevate the agency’s creative reputation. He brings extensive experience, with previous roles including Head of Design at Mr President and Design Director at ACNE London and Vayner Media.
SALESmanago, an AI-powered Lifecycle Engagement Platform, has appointed Phil Draper as its new Chief Executive Officer. Draper will lead the company’s international expansion and growth in Poland, where SALESmanago was founded. He will also drive the continued development of its AI capabilities, reinforcing SALESmanago’s position as a leader in mid-market and eCommerce customer engagement. Most recently, he led DotDigital’s EMEA division comprising of all Commercial, Marketing and Professional Service teams, helping to grow the business to over $90 million ARR through both organic growth and strategic acquisitions.
tmp – the global B2B marketing agency which serves clients like AWS, T-Mobile and Thomson Reuters – has announced the appointment of Dylan Bogg as its new Chief Creative Officer (CCO). This hire marks a significant step in the agency’s evolution and commitment to global growth within the B2B marketing space. Bogg joins tmp after more than 15 years at The MISSION Group and brings a wealth of experience and a proven track record of creative leadership. A trailblazer from the outset, he co-founded BIG Communications in 1995, which set the tone for a career defined by bold ideas and transformative work. His journey continued with a series of senior leadership roles, culminating in his position as Chief Creative Officer at The MISSION Group. In his new role at tmp, Bogg will focus on deepening client relationships, fostering a dynamic and collaborative culture across the agency’s global teams, and ensuring the right talent and resources are in place to deliver world‑class creative work.
