New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.
Finance
Digiday
Why Fidelity is hiking metaverse position in bid for young investors who may, or may not, be there
Given the struggles some legacy financial firms have with attracting younger people to use their products and services, who seem as drawn to upstart services like Robin Hood or maverick
Esports
Digiday
‘The model is shifting’: In esports, brand dollars increasingly follow the personalities
Turns out, it’s the culture around esports, not the competitions themselves, that really interest advertisers. Marketers at Digiday’s virtual Gaming Advertising Forum earlier this week said as
Earth Day
Digiday
Publishers drop paywalls and release editorial packages to coincide with Earth Day
Earth Day, which falls on April 22, is a convenient annual marker for companies to announce their pledges around sustainability and the environment. Media companies are no different, and…
Social Media
New York Times
Obama calls for more regulatory oversight of social media giants.
Former President Barack Obama on Thursday called for greater regulatory oversight of the country’s social media giants, saying their power to curate the
Netflix
WSJ
Three Things Marketers Should Know About Netflix’s Possible Foray into Ads
When Netflix Inc. confirmed it was thinking about adding an ad-supported tier Tuesday, it finally settled a longstanding marketing industry bet. So now what?
Snap
Tech Crunch
Snapchat is growing faster than Facebook and Twitter
Snap released its first quarter financial results for 2022 today, affirming that it’s growing faster than its fellow U.S.-based competitors Facebook (now Meta) and Twitter.
Xandr
AdEXchanger
Meta And Shopify Feud While Amazon Cruises; Xandr Adds A Raft Of New Data Partners
Parallel news items reinforce the massive relative advantage for Amazon and its ad business compared with Facebook and Shopify in the wake of Apple’s data privacy…
