Ad tech company Adnami has been selected by Nordic publishers Schibsted and Amedia to deliver its high impact formats across their media titles.
This news comes as Adnami continues its rapid expansion across Europe and follows hot on the heels of the appointment of Joffrey Cabau as Partnerships Director, FR and Tom Dolling as Agency Sales Director, DACH. The high impact specialist also recently appointed James Upson as Managing Director for UK and NL, Sophie Spencer as UK Agency Sales Director and Jeetesh Luhar as International Sales Director, as growing numbers of advertisers across the continent turn to its attention-grabbing display and video formats.
Discussing the latest agreement, Peter Østrem, Adnami’s Nordic Market Director, commented: “We now have full reach across Scandinavia – making this a significant milestone as we continue to scale up and revolutionise the industry.”
Tonje Pettersen, Programmatic Solutions Manager at Schibsted, said: “We look forward to providing even more impactful campaigns across our range of premium contexts, delivering optimal outcomes for brands and businesses across all four Nordic markets.”
Martin Frost, Head of Digital, Data & Programmatic at Amedia, Norway’s largest publisher of local media, added: “Working with Adnami and offering premium formats to the programmatic market is something we’ve been looking forward to for quite some time. Our ambition is to make it easier for agencies and advertisers to run campaigns with premium formats across markets and publishers.”
With offices in Copenhagen, London, Paris, Hamburg, Stockholm and Helsinki, the Adnami team works with a diverse range of clients, including Amazon, American Express, BMW, Disney, Heineken and Samsung.
