New Digital Age (NDA), in association with Yahoo, is to host a special event and panel discussion to launch a new research report – ‘All Tomorrow’s TV’ – focused on the rapidly evolving marketplace for CTV advertising.
Chaired by NDA editor Justin Pearse, the panel discussion will feature industry experts including Christopher Kleinschmidt, Head of CTV Platform Sales EU, Samsung Ads; Steph Miller, Commercial Director EMEA, Publica; Robin Jackson, Senior Manager, International Sales Solutions, Yahoo; and Melinda Clow, Managing Partner, Programmatic Activation at Omnicom Media Group.
The panel will discuss the results of the new research and cover key CTV talking points such as marketplace fragmentation, Automated Content Recognition (ACR) technology and the availability of premium inventory.
Pearse commented: “The ‘All Tomorrow’s TV’ research is the first in a series of Leadership Barometer reports from NDA, where we personally invite dozens of senior media industry execs to take part in a short survey on their area of expertise. While the final sample size is relatively small (50 respondents) the seniority and deep experience of the participants ensure that the results provide a credible, robust and valuable snapshot of the leadership thinking that’s likely to shape the development of CTV advertising over the next 12 months.”
The panel event will take place Thurs 30th Nov – 9.30am – 11.30 at The Union Club, 50 Greek Street. While attendance at the event is by invitation only, if you are interested in being there please email justin.pearse@bluestripegroup.co.uk
