Diet Coke has revealed its new brand campaign, ‘This is My Taste,’ which encourages Diet Coke fans to take ownership of their passions. The multi-channel and multi-million-pound campaign features a wide cast of characters, including the new ambassador of the brand – Jamie Dornan – as well as festivalgoers, fashionistas, and experimental chefs. The through-the-line campaign was developed by creative studio Spring Studios in partnership with Exposure, Ogilvy, and EssenceMediacom and has launched across TV, film, video-on-demand, out-of-home, social, and PR.
Integrated creative communications agency MullenLowe UK has launched its firstcampaign for Surf, as part of a major reappraisal strategy for the Unilever-owned laundry detergent brand. The campaign, which sees the debut of Surf’s ‘Smells That Good’ signature, is part of the brand’s ambitions to expand its footprint in the UK and beyond through product innovation and new product development launches. The campaign is running across TV, social, out-of-home, and print.
UK squash and cordial brand Robinsons has appointed Lucky Generals as its creative agency. The agency aims to bring “fresh thinking” to the integrated marketing campaigns of the Britvic-owned brand, working across TV ads, out-of-home, and paid digital campaigns.
Joan London, an independent creative agency, has launched a tongue-in-cheek activation to urge Londoners to be more vigilant against phone theft. The agency has unveiled theunsnatchable.com website and a series of creative content across its owned social channels. The creative features a series of phone cases – ‘The Original Spike Cover’, ‘The Residing Curse Cover’, ‘The Flaunt Your Gauntlet Cover,’ and ‘The Electric Eel Cover’ – each with “anti-snatch technology.” The ambition of The Unsnatchable is to create cultural cut-through – injected with humour – to shift the ‘it won’t happen to me’ mentality and make people aware of this serious problem.
Dentsu UK&I has announced the launch of Dentsu Lab in London, a creative research and development studio founded in Dentsu Tokyo. Dentsu Lab in London will aim to empower brands to navigate change and pioneer innovation, focusing on areas such as AI, virtual and augmented reality, blockchain, and data analytics. The London arm of the lab has launched with partnerships from On and Virgin, while Microsoft is the first technology partner.
Kitchen appliance brand NEFF has announced a social-led campaign by communications agency Krow Group, featuring award-winning chef Tom Kerridge. Kerridge was tasked with making his perfect Sunday roast. The creative shows Kerridge’s approach to creating the dish, using the features offered by NEFF appliances, along with his culinary expertise, to create the meal. The campaign will run until the end of November and be distributed across social media channels, Meta, Pinterest, and YouTube.
Independent creative agency Joint has unveiled a billboard for The Collective’s new Adult Pouch range. The campaign aims to drive fame for the brand, boosting awareness of The Collective’s new range of yoghurt pouches for grown-ups amongst new and existing customers alike, and directing them instore and online to purchase. The campaign is running live across out-of-home and YouTube, heroing The Collective’s children-focused pouches alongside their adult-focused counterparts. Bountiful Cow acted as media agency.
Scottish distillery Laphroaig has launched a new global campaign, ‘Unphorgettable.’ Launching first in the UK, France, Canada, and Italy, before rolling out to other countries in 2025, Unphorgettable will be supported by both above the line (ATL) and below the line (BTL) campaigns. The campaign will include a 20-second film to hero experiences in the on-trade and during key gifting occasions. The creative was developed by brand design agency Design Bridge and Partners London, who recently redesigned the visual identity of the brand’s whisky bottle.
Creative agency Live & Breathe has announced a partnership with free-from brand Kirsty’s. The partnership aims elevate the brand portfolio through strategy, packaging design, web, social and influencer, retail execution & product shoots with the Live & Breathe studio. This will include the launch of the brand’s new ready meal brand, Prep’d.
