Cadbury has unveiled its latest campaign in its celebrated Cadbury Dairy Milk ‘Generosity’ brand platform, ‘There’s a Glass and a Half in Everyone’. Created in partnership with its global agency of record, VCCP, the campaign furthers Cadbury’s mission to inspire acts of generosity while highlighting how gifting chocolate can serve as a powerful gesture of kindness and connection. At the heart of the campaign is a 60 second film that tells a moving story of a daughter and her father, who is living with dementia. ‘Memory’ was brought to life with the help of VCCP’s global content production studio Girl&Bear with media led by Publicis Media and PR led by Ogilvy. The film will run across the UK throughout 2025, appearing on TV, VOD, YouTube, and in cinemas.
TBWA\London has become a new sponsor of the School of Communication Arts (SCA). With alumni creating award-winning work at major agencies like Adam & Eve, Uncommon, and Wonderhood, as well as TBWA itself, the partnership reinforces TBWA\London’s commitment fostering new talent in the industry, particularly from diverse backgrounds. The sponsorship also supports SCA’s mission of producing innovative and disruptive creative thinkers, as well as providing SCA students with access to TBWA\London’s industry expertise through guest lectures, portfolio reviews, mentorship and real-world briefs set by the agency. These opportunities will help students gain hands-on experience, showcase their skills, and refine their thinking.
adCAPTCHA, the specialist security verification platform, has partnered with agency Wild Parrot to reach 99 per cent bot stoppage across its web platforms. Wild Parrot selected adCAPTCHA for its proven track record and innovative approach to blocking bot activity. This solution offers a reliable, foolproof mechanism that integrates with existing web infrastructure, providing a seamless user experience for legitimate visitors while deterring automated threats.
TENA Men, the bladder weakness product designed specifically for men, has launched a campaign to tackle the stigma surrounding male incontinence. Created by brand activation agency ZEAL, an interactive experience at the sold-out Big Game 16 at Twickenham on 28th December 2024 — an event that drew over 80,000 rugby fans — kicked off a month-long awareness campaign. With 1 in 4 men over 40 experiencing bladder weakness,the campaign aims to engage men aged 45+ and their female partners, who are often the primary purchasers, to help break the taboo surrounding the issue. ZEAL was responsible for the campaign concept, experiential event and in-store activation, while Tangerine PR supported on the social and media partnerships.
The ATP Tour has launched It All Adds Up, a new global brand platform and advertising campaign developed by Wieden+Kennedy London. The goals of the platform – which will live across social media, broadcast, and digital channels – are to further strengthen the growing popularity of men’s professional tennis; attracting more Gen Z and Millennial fans to the sport; and building even more excitement in the dedicated fan base who watch every match. The campaign will be distributed globally across ATP broadcast partners and on the ATP’s digital channels, including in collaboration with ATP players on their social channels and across tournaments’ platforms.
Vitality has launched a new campaign for its life insurance business, with its creative agency of record VCCP. The campaign aims to redefine what life insurance can do for people, offering not just protection but a pathway to a longer, healthier, and more fulfilling life. VCCP’s global content creation studio Girl&Bear commissioned production company, Rattling Stick to bring to life the new ‘Life’s pretty good’ campaign with media led by Walk-In Media. The campaign is now live and will run across the UK throughout 2025, appearing on TV, OLV, Social and radio.
