TikTok Shop has partnered with Accenture Song to release a playbook outlining the opportunities presented to retailers and brands by discovery commerce. ‘Discovery commerce on TikTok Shop: A playbook for enterprise’ aims to equip large scale businesses with the tools they need to maximise business growth. It looks at everything from creating a strategy and defining the roles needed within team, to working with creators and refining the post-purchase experience. It also outlines how brands can make changes to their structure, deploy the right metrics, and foster the right culture in order to make implementation a success.
Music video network Vevo has announced the launch of Vevo Evolve, a suite of data-driven products for targeting, optimisation, and measurement. With Vevo Evolve, marketers will be able to plan, measure, and activate ad campaigns on all Vevo inventory. Through the suite, advertisers can activate an AI-built library of more than 700 contextual targets and hundreds of intent-based behaviour audience segments across Vevo inventory. Vevo Evolve also include planning and optimisation reach tools, and offers “real-time” campaign data.
Research commissioned by Mindshare, Azerion UK, and undertaken by Differentology has quantified the importance of the consumer mindset in determining when people are most receptive to advertising. The ‘Meaningful Connections’ research found that 40% of people seeking to challenge their comfort zones when they go online will act on advertising, compared to only 20% of those browsing in a ‘filling time’ mindset. Meanwhile, people looking to ‘improve their mood’ or ‘find comfort’ are almost twice as likely to regard advertising as a positive experience than those who are looking to ‘relax and de-stress’ or ‘have some me-time.’ 70% of web users looking to be informed, fill time or have some me-time have high levels of focus and will not use any other devices when in these mindsets. When in a mindset to connect and socialise, individuals have heightened levels of happiness, an above average positive mindset which is a key component of increased receptiveness. Individuals engaging in media to pass the time are less receptive (index of 60) to marketing communications than people seeking inspiration, finding excitement or looking to challenge themselves, when receptivity is higher (index of 126+).
To mark the fourth anniversary of Apple’s App Tracking Transparency (ATT) framework, AppsFlyer has released data showing a landscape where privacy and performance are no longer seen as competing priorities. The data shows growing user confidence. Globally, 50% of users now consent to tracking, a significant 10% increase since ATT’s initial rollout. France now reports an average opt-in rate just under 51%, while Germany stands at 47%. iOS ad spend increased by 26% from 2023 to 2024 – significantly outpacing Android’s 10% growth in the same period. This increased confidence has translated to expanded campaigns, with 42% of apps increasing their iOS ad investments between Q1 2024 and Q1 2025. The data suggests a reconciliation between privacy protections and market performance, with non-organic installs on iOS growing by 29% year-over-year compared to 21% on Android. Meanwhile, developer adoption of ATT continues to climb, up 4% in 2024 compared to 2023, and 71% higher than in 2021.
UK ecommerce companies are investing significant capital in AI to improve the customer experience, however, many businesses are yet to realise significant gains, according to a survey of 300 large and mid-sized ecommerce companies in Europe and the US by headless CMS Storyblok. UK businesses have spent an average of £321,000 in the past year on developing or implementing AI solutions to enhance their digital customer experience, with 21% spending more than £500,000. Yet almost half (44%) state that their AI investment has only made a slight improvement to their customers’ digital experience. Nearly all of UK business leaders (93%) say that their AI investment has delivered a good ROI, of which 28% perceive it as a very good ROI. The most popular use cases for AI were cited as website content creation (59%), customer service (53%), marketing analysis (51%), translation services (49%), and marketing content creation (48%).
Manychat, a conversational AI and automation platform for social and messaging apps, has announced a $140 million growth capital raise led by Summit Partners. It will use this funding to accelerate its global expansion, invest further in R&D, enhance marketing and customer support capabilities, and advance AI-Agent features across new and existing channels.
Research from customer journey management platform TheyDo has revealed a growing disconnect between enterprise ambition and AI readiness. 61% of enterprise leaders say they feel overwhelmed by data, 11% higher than the overall average of business leaders, despite most estimating they only effectively utilise around half of all insights in the business. Poor and inconsistent data quality was cited as the top reason among enterprises for not fully leveraging all data within their business, something that is reflected in their AI adoption concerns, with a lack of AI-ready data ranking as the second biggest barrier for enterprises to effective AI integration. Not having AI-ready data worried 39% of enterprise leaders versus a 28% average. The research revealed only 28% of businesses believe they are fully utilising AI.
Out-of-home tech platform Moving Walls has entered into a strategic partnership with Cedara, a carbon intelligence platform, to bring carbon measurement and optimisation capabilities to digital out-of-home (DOOH) advertising. The partnership means that Moving Walls now offers a solution that enables media owners, agencies, and advertisers to track the carbon emissions of their campaigns, following the Ad Net Zero Global Media Sustainability Framework standard to provide analysis of emissions. Advertisers can also optimise their campaigns using AI models and data analytics which identify low-carbon alternatives within a campaign.
