Strategic and social creative agency OK COOL has strengthened its leadership team with three senior appointments, hiring Stephanie Hottlet as Head of Production, and promoting Jamie Marks and Annie House to Head of Client Services and Head of Strategy respectively. All three roles are newly created. The moves follow a period of significant growth for OK COOL, which has recently secured retained business from brands including New Look and Mandarin Oriental Hotel Group. They follow on from the agency’s appointment of Alex Williamson as Executive Creative Director and Maxime Rozencwajg as Head of Creator Partnerships in July.
Droga5 São Paulo has announced the restructuring of its Culture & Communications department, now supported by a fully dedicated team focused on enhancing internal culture and strengthening the agency’s institutional presence. The unified structure will lead the development and execution of internal projects, communication channels, and events, as well as oversee external communications, including social media and the agency’s overall institutional PR strategy. The new structure is led by Johana Quintana, Head of People, Culture & Communications at Droga5. Joining her is Bárbara Lima as Director of Culture & Communications, a communications professional with over 10 years of experience in corporate reputation, media relations, and strategic brand management. Together, their complementary perspectives aim to strengthen the bridge between internal culture and external reputation.
Your Culture – the digital street team connecting artists, fans and content – has announced the appointment of Isabella Mimi as Creative Strategy Lead. This news comes as the 18-month-old startup celebrates a milestone 700th campaign, following a record H12025 in which it doubled its record for campaigns and revenue in March, and continues to exceed those results by some 15% over a busy summer of live music and festivals, consistently achieving an average engagement rate double the industry average. Mimi’s previous experience encompasses developing and executing social media strategies, content management, overseeing entire project workflows, UGC strategy, and managing a network of over 40 in-house brand ambassadors in the beauty industry, as well as mentoring and collaborating with the British Beauty Council.
Coegi, a leading digital media agency owned by True Independent Holdings (TIH), today announced the appointment of Tessa Ohlendorf as President, North America. In this role, Ohlendorf will oversee Coegi’s operations across both the United States and Canada, driving strategic growth and operational excellence for the company. Ohlendorf is also charged with harnessing advanced artificial intelligence and machine‑learning insights on behalf of clients to enhance Coegi’s programmatic advertising, connected TV (CTV), and social‑media capabilities. Her official start date as President, NA, was August 1st.
Stockport-based creative agency IPOS has announced the latest signing to its IPOS Influence talent roster; a new partnership with Millie Holmes, a London-based fashion stylist, content creator and UGC specialist whom the agency will now represent. With more than 145,000 followers across Instagram and TikTok, Millie (@immillieholmes) has collaborated with brands including ASOS, Farfetch, Uniqlo, Office and Timberland, as well as launching a successful jewellery collaboration with Howl. Led by established industry expert Izzy Field, IPOS Influence gives brands direct access to an extensive roster of social media influencers, allowing them to put their products in front of millions of users.
