Media verification and optimisation platform DoubleVerify (“DV”) (NYSE: DV) has launched DV AI Verification™, a new offering designed to help advertisers identify and manage AI agent interactions and avoid low-quality AI-generated content. The launch marks a major step in DV’s broader investment in AI-focused technologies that enable advertisers to navigate and engage confidently in an increasingly complex AI-driven ecosystem.
Each month, DV analyses nearly 2 billion interactions with both declared and undeclared AI agents – activity assessed through a deep intelligence layer built to enhance transparency, accountability, and performance.
Mark Zagorski, CEO of DoubleVerify, commented: “From declared agents powered by platforms such as ChatGPT, Claude and Perplexity to undeclared, potentially malicious AI bots, as well as emerging personal and retail agents, advertisers are being challenged to navigate a digital ecosystem populated by a new generation of opportunities and threats.
“Add to that a content landscape increasingly flooded with low-quality, AI-generated material, and marketers are facing a surge of brand suitability concerns and wasted impressions. DV AI Verification™ delivers greater transparency across transactions and stronger content alignment for brands. DV stands apart with an independent, cross-platform technology stack purpose-built to help marketers manage AI agents and AI-impacted environments with confidence.”
DV AI Verification™ will offer an initial series of capabilities when it becomes generally available later this year, with more becoming available in 2026. Building on DV’s leadership in transparency, Agent ID Measurement is an industry-first product that enables advertisers to identify and measure ad engagement with AI-powered chatbots to help maximise advertising ROI.
Key analytics will cover both general and sophisticated invalid traffic types, including declared AI bots, evasive SIVT scrapers and automated or agentic AI browsing, including Atlas and Comet Assistant sessions. This release lays the groundwork for future advancements that will strengthen advertising effectiveness within conversational and chatbot environments by enabling advertisers to proactively manage LLM-type messaging.
DV’s AI SlopStopper™ for Open Web is also now integrated into the DV AI Verification™ offering. The product helps advertisers avoid low-quality, AI-generated content and measure media quality across programmatic environments.
AI SlopStopper pre-bid avoidance is available through DV’s Authentic Brand SuitabilityⓇ across more than 30 major buying platforms, including Amazon, Microsoft Invest, The Trade Desk, and Yahoo, while post-bid measurement data and insights are accessible through DV Pinnacle®, the company’s unified service and analytics platform.
Launching in early 2026, AI SlopStopper for Social extends DV’s AI slop identification technology to leading social media platforms — helping advertisers identify and avoid low-quality, AI-generated content that can dilute brand equity and waste ad spend.
DV AI Verification is a key component of DV’s Media AdVantage Platform, which combines AI-powered media verification, ad optimisation and campaign outcomes measurement to maximise media performance and return on ad spend. As part of media verification, DV AI Verification helps advertisers identify and manage AI agent interactions and avoid low-quality AI-generated content.
DoubleVerify is a client of Bluestripe Group, publisher of New Digital Age.
