Brand Metrics, a global company specialising in brand lift measurement technology, is set to unveil fully operational, SDK-less interactive formats and pause-ad capabilities for CTV, at CES, the world’s premier annual tech trade show in Las Vegas.
Already in use with Tier 1 publishers, the innovation allows Brand Metrics to deliver interactive surveys on CTV without the need for an in-app SDK. Pause-ad measurement, meanwhile, aims to unlock new monetisation and engagement opportunities for media owners and advertisers alike.
Alysha Dino, VP, Global CTV Revenue, Brand Metrics, said: “CES is about showing what’s real and ready today. Our SDK-less formats and pause ad measurement aren’t concepts – they’re live, operational, and already delivering value for Tier 1 publishers. This is the signal that interactivity and measurement on CTV are no longer optional – they’re here, and they’re scalable.”
Robby Kraai, Head of CTV, Brand Metrics, believes that removing the SDK requirement is a “game-changer” for publishers: “It eliminates friction and accelerates adoption of interactive formats. We’re proving that measurement innovation can be both technically elegant and commercially impactful.”
The milestone builds on Brand Metrics’ recent recognition as Best CTV Ad Tech Innovation at the Videoweek Europe Video Awards, underscoring the company’s leadership in shaping the future of interactive television advertising.
Anders Lithner, CEO, Brand Metrics, commented: “Winning Best CTV Ad Tech Innovation in Europe was a validation of our ground-breaking work. CES is where we show the global industry that interactive CTV measurement is not just possible – it’s practical, proven, and ready to scale.”
Brand Metrics supports campaigns across display, video, branded content and CTV, delivering four key metrics that are benchmarked against 50,000+ campaigns. The SaaS platform is used by 60+ publishers around the world, including NYT, The Guardian and Bloomberg.
Brand Metrics will be available for meetings at CES to discuss how publishers, advertisers, and agencies can leverage SDK-less interactivity and pause ad measurement to drive engagement and commerce signals in CTV.
