flydubai has partnered with Amperity, a customer data platform, to integrate traveller data as part of its current business strategy. This collaboration aims to connect customer insights in real time to provide more specific engagement across various stages of travel.
Through this partnership, flydubai will unify data from multiple touchpoints to analyse traveller preferences. This data will support flydubai’s transition toward Modern Airline Retailing and provide its teams with information to manage customer offers.
Airlines often face challenges with fragmented customer data due to multiple booking systems and limited information from third-party agencies. flydubai selected Amperity for its ability to manage these data types through its identity resolution tools and airline-specific data models, which link information across operational systems.
“We have carried more than 120 million passengers since 2009 and we welcome millions of passengers every year as our network and fleet continue to grow. By leveraging Amperity, we aim to gain a deeper understanding of our customers’ preferences and behaviours, which will ultimately lead to an overall improved experience at every touchpoint. Partnering with Amperity will enable us to transition to an Offer-Order-based ecosystem and have a unified, data-driven view of flydubai’s customers and deliver more relevant and timely communications that meet their changing travel needs,” said Mohammed Hareb AlMheiri, Chief Procurement & Technology Officer at flydubai.
“We manage all passenger data in line with leading international security standards and the Dubai Electronic Security Centre’s Information Security Regulation (ISR) framework. This ensures that we maintain robust safeguards to preserve the confidentiality and integrity of our systems,” added AlMheiri.
flydubai will implement Amperity’s Identity Keychain and Profile API to retrieve customer data across systems including airport check-in, in-flight services, and marketing. This unified view is intended to support both customer engagement and operations.
The airline currently operates a network of more than 135 destinations in 58 countries with a fleet of 97 Boeing 737 aircraft.
“flydubai is part of a new generation of airlines redefining what it means to be customer-centric,” said Derek Slager, co-founder & CTO at Amperity. “Airlines need a platform that can handle the speed, scale, and data diversity of modern travel. With Amperity, flydubai can use every piece of data, from bookings and loyalty to day-of-travel interactions, to deliver personalised experiences.”
