Ad tech company RTB House has launched rtb.com, a self-service advertising platform for small to medium-sized ecommerce brands and their agencies. Built with RTB House’s proprietary Deep Learning technology, the platform enables advertisers to generate revenue across the full funnel, without committing to minimum budgets, long-term contracts, or heavy operational effort. In response to the trend for simplified workflows, the platform is designed to provide an automated experience using the same technology as RTB House. The new platform enables on-site integration, allowing RTB House algorithms to analyse user behaviour and reengage users across the open web with personalised dynamic product ads.
Nexxen, a global advertising technology platform, has announced a strategic data partnership with media-buying platform Adform, enabling its clients to access Nexxen’s exclusive automatic content recognition (“ACR”) data. Designed to strengthen advertisers’ digital media investments through advanced cross-channel and cross-device targeting, the partnership will initially launch in Germany and the U.K., followed by France later in 2026. Through this integration, Adform’s clients can leverage Nexxen’s ACR data segments to deepen their understanding of audience behaviour and preferences. Segments are categorised by streaming platform, genre, network, program, tentpole event and brand-level ad exposure, providing a more integrated and thorough analysis of TV-viewing data.
ADvendio, an omnichannel advertising management platform, has launched Revenue OS for Agentic Advertising, a new ad suite featuring AI agents designed to help retailers increase revenue and cost savings to protect their margins. Agentic advertising has emerged as a new discipline to enhance the economics of retail media networks. Using the new tools, retailers can delegate manual tasks to specialized AI agents to increase sales, reduce expenses, and free up human workers to focus on more complex, higher-margin work.
VIOOH, a global digital out of home (DOOH) supply-side platform, has announced a strategic partnership with OUTFRONT, one of the largest and most-trusted IRL media companies in the U.S., significantly expanding programmatic access to DOOH inventory across the US. The partnership encompasses OUTFRONT’s premium inventory of more than 7,600 digital screens, delivering more than 18 billion monthly impressions. High-impact locations include roadside billboards on key highways, train and subway stations, urban panels and bus shelters across more than 50 major cities, including New York City, Boston, Louisville, Los Angeles, Las Vegas, Tampa and Miami among others.
Azoma, an Agentic Commerce Optimization company, has launched Agentic Merchant Protocol (AMP), a new foundational platform empowering retailers and brands to retain control of their product catalogues. Early adopters include some of the world’s most recognisable consumer brands and brand owners, such as Mars, L’Oréal, Unilever, Beiersdorf and Reckitt. Platform-specific protocols, like OpenAI ACP and Google’s UCP, quickly connect product data to buyer discovery and checkout workflows, however they do not guarantee how brands are represented. The risk is that ‘black boxes’ weigh product data incorrectly, or ignore contradictory information elsewhere online to present offerings out of the context which the seller intended. Even after brands push their information through these channels, AI agents will still form responses by drawing from data across the wider web – sources entirely outside the brand’s control. Brands need a way to distribute and orchestrate their brand intelligence across the entire agentic ecosystem, which is what AMP aims to deliver.
TrafficGuard, a platform for digital ad verification and fraud prevention, has announced the launch of operations in the United States to support its global growth strategy. TrafficGuard CEO, Mathew Ratty, has relocated to TrafficGuard’s New York office, formalising and accelerating the company’s existing U.S presence to further serve evolving invalid traffic and ad fraud prevention demands in the U.S, and support its growing channel ecosystem. With commercial and customer-facing teams already operating in the United States, this move reflects a deliberate step to scale local leadership, support, and go-to-market execution. Ratty will support the next phase of U.S growth by meeting with customers and partners in the United States.
Artificial intelligence (AI) is widely perceived as a productivity breakthrough in document workflows. However, new research from document intelligence solutions provider Foxit reveals that once validation time is factored in, executives gain just 16 minutes per week, and end users lose 14 minutes. The findings, published today in Foxit’s The State of Document Intelligence report, expose a significant disconnect between how AI is perceived and how it performs in real-world document work. While 89% of executives and 79% of end users say they feel more productive since adopting AI tools, the data tells a different story. Executives believe AI saves them an average of 4.6 hours per week, yet they spend 4 hours and 20 minutes per week validating AI-generated outputs. End users report saving 3.6 hours per week, but spend 3 hours and 50 minutes reviewing those outputs. Across all sectors and roles, the biggest blockers to deeper AI adoption are human-centric concerns. Data privacy and security concerns were cited by 36% of respondents, trust in AI output by 34%, and response accuracy by 25%. These concerns can outweigh the demand for new features or a clearer return on investment.
Epsilon has announced the launch of in-store sales attribution reporting through its Epsilon Retail Media platform, giving retailers and brands the ability to directly measure how digital retail media drives physical, on-shelf sales. Retailers can now see how retail media investment influences both online and real-world purchasing within a single, unified platform, creating the foundation for effective reach at scale. The new capability closes one of the biggest gaps in retail media measurement. More than 70% of UK retail sales still take place in physical stores (ONS Retail Sales Index), but the ability to link digital media to in-store conversion has long been absent. Built directly into the Epsilon Retail Media platform, the new capability automatically reconciles on-site activity with in-store point-of-sale transactions.
FiveTwoNine, the global creator platform and community, and Billion Dollar Boy, the creator-led brand building agency, have teamed up with Patreon, the network where creators and fans mutually invest in creative culture, to relaunch The Creator Fund in affiliation with Cannes Lions 2026. Now in its second year, The Creator Fund identifies and supports the next generation of creative entrepreneurs building original formats, businesses and audiences within the creator economy. It is a structured access platform selecting high-potential creators at a pivotal stage in their careers and supporting them before, during and after Cannes Lions. Specifically, The Creator Fund provides introductions to decision-makers, organises curated programming, and offers on-the-ground guidance that converts access into tangible business opportunity.
saas.group, a platform for independent SaaS companies, has announced it has surpassed $100 million in annual recurring revenue (ARR) across its portfolio of more than 25 software brands. The portfolio includes a diverse mix of SaaS products serving developers, marketers, and enterprise customers. Brands in the portfolio include INFOnline, a cookieless web analytics platform serving more than 300 media companies across the DACH region, including Der Spiegel, BILD, and RTL; Ayrshare, a social media connectivity platform for developers identified as a key growth brand for 2026; Rewardful, an affiliate and referral program platform integrated with Stripe and Paddle; and DashThis, an online marketing reporting tool.
Klaviyo (NYSE: KVYO) and Shopify (NASDAQ, TSX: SHOP) have deepened their product integration to better serve growing global brands. The expanded interoperability helps enterprises better unify customer data across regions and deliver consistent, localized experiences worldwide. Until now, localized product data often stopped at the storefront, forcing marketing teams to manage separate catalogs or build manual workarounds to avoid regional errors. Klaviyo’s CRM now offers a fully synchronized, multi-market data foundation that natively integrates Shopify Markets’ localized catalog data. That foundation now includes the new Locale Aware Catalogs, which automatically syncs translated content, regional pricing, currency, and market-specific URLs into Klaviyo to power personalized experiences across K:Marketing and K:Service’s Customer Hub without requiring multiple catalogs or complex workarounds.
Mirakl, an operating system for intelligent commerce, and J.P. Morgan Payments have announced a strategic global agreement to enable agentic commerce for merchants at enterprise scale. Together, Mirakl’s agentic commerce solution (Mirakl Nexus) and J.P. Morgan Payments’ advanced payment infrastructure will power streamlined, secure transactions as AI agents transform how consumers and businesses shop. By combining Mirakl’s commerce capabilities with J.P. Morgan Payments’ global payment expertise, merchants of all sizes can participate in agentic commerce without building and managing complex integrations and protocols themselves.
RingCentral, Inc. (NYSE: RNG), a AI-powered business communications company, has announced RingCentral AIR ProTM (AI Representative), a voice-first, omnichannel AI agent platform. As part of the launch, AIR ProTM includes a no-code environment, called AIR Pro Studio, enabling anyone to design, build, and deploy voice and digital AI agents in minutes using natural language. Embedded directly within RingCentral’s business communications and contact center platform, AIR Pro can recognize intent, authenticate customers, and execute multi-step actions autonomously. With real-time multilingual switching, AIR Pro eliminates friction for customers who move between languages midstream. It can also resolve inquiries, initiate service cases, and trigger next steps — all within the same interaction to improve customer satisfaction and accelerate time to resolution.
UK organisations are pouring money into AI while exhibiting a critical confidence-reality split that threatens to undermine massive investment, according to a new Semarchy survey of 1,000 C-level executives across the UK, US, and France. The UK findings reveal 99% claim AI readiness, including 69% who say they’re completely ready, yet fundamental contradictions highlight critical gaps in data foundations, governance, and strategic leadership. With 56% of organisations now committing more than 20% of their total tech budget to AI – and 42% investing at moderate levels (10-20%) – the financial stakes have never been higher. Yet remarkably, only 5% have appointed a dedicated Head of AI. Instead, 44% rely on CTOs managing AI alongside traditional responsibilities, 17% on CIOs, and 16% on CEOs directly, leaving AI strategy fragmented across already-stretched executives. While 56% of UK leaders cite data management as their top AI challenge, only 33% are prioritising it for investment. Put simply, organisations are investing heavily in AI applications while underfunding the data infrastructure those applications require.
Five9 (Nasdaq: FIVN), provider of the Intelligent CX Platform, has launched the evolution of Five9 Fusion, with a new partner program that brings together an evolving CX orchestration ecosystem that spans product integrations, independent software vendors (ISVs), and embedded technology partners. The Five9 Fusion partner program is designed to help organizations connect AI agents, data, and business systems to accelerate innovation and unlock greater value from their CX technology investments with Five9. Building on the successful Five9 Fusion integrations launched in 2025 with Salesforce, ServiceNow, and Epic, the program now extends beyond product integrations to support a broader ecosystem of products, technologies, and partnerships across the entire customer experience lifecycle.
Nextdoor (NYSE: NXDR), the neighbourhood network, has launched its AI-powered click optimisation, helping UK advertisers maximise the impact of hyperlocal campaigns across the country. Part of Nextdoor’s smart advertising suite expansion, the feature will provide advertisers with enhanced performance across the entire marketing funnel, improving click-through rates (CTR) and driving deeper campaign engagement. In beta testing, advertisers, such as Verisure, recorded a median increase of over 75% in CTR compared to cost per thousand (CPM) bidding, close to doubling their previous engagement. The cost-per-click was also reduced by a median of 75% in testing, delivering four times more clicks for the same budget.
Slipstream, the world’s largest production music licensing platform, has announced the acquisition of Los Angeles-based production music library Megatrax. Founded in 1991 and headquartered in Hollywood, California, Megatrax represents more than 200,000 tracks created by professional composers, songwriters and musicians for film, television and advertising. The sale expands Slipstream’s global catalog to more than one million premium tracks. The acquisition also significantly strengthens Slipstream’s presence in Latin America, where a significant share of Megatrax’s revenue is generated. Following the acquisition, Megatrax will continue to operate independently while it is integrated into the Slipstream platform over the coming months. Slipstream has increasingly focused on direct relationships with brands and businesses of all sizes, from enterprise to SMB.
WeShop Holdings Limited (“WeShop” or the “Company”) (NASDAQ: WSHP), the world’s first community-owned social commerce platform, has launched its new “Shopping Starts Here” promotional campaign in the UK, in celebration of the company’s recent Nasdaq listing, rewarding users with high ShareBack™ rewards rates when shopping across hundreds of participating retailers on the WeShop app. By encouraging users to shop, refer friends and products, and earn rewards through the WeShop app, the campaign showcases WeShop’s unique equity-based rewards model – ShareBack™ – which is key to its mission of building the world’s first community-owned social commerce platform. Unlike traditional cashback or affiliate models, WeShop’s ShareBack™ structure redistributes a significant portion of platform economics directly to its members. By offering increased ShareBack™ during this milestone campaign, the company is accelerating customer acquisition, retailer engagement, and GMV growth simultaneously.
