Each day, New Digital Age gathers the most interesting marketing and ad tech news from around the world…
Live blogs
Campaign – Reporters
Cannes Lions 2026 live blog: all the award winners and festival news
Performance Marketing World – Robin Langford
Cannes Lions Live Day 2: Will OpenAI get its own beach next year?
The Media Leader – James Longhurst
Postcards from Cannes 2026 – The Media Leader Live from Cannes
23rd June – Cannes highlights
AdExchanger – Allison Schiff, 23rd June 2026
At Its First-Ever Cannes, OpenAI Says ‘We Are Clearly In The Advertising Business Now’
OpenAI didn’t make its Cannes Lions debut from a Croisette rooftop or in a branded beach club.
Adweek – 23rd June 2026
Meta Bets on AI Creative Tool and Creator Infrastructure to Justify its $145B Capex
At Cannes Lions, the company unveiled a performance-to-creative feedback loop tool
Affiliate Leaders – Ellen Jennings-Trace, 23rd June 2026
Cannes Lions day 1: Uber arrives on the Palais as Reddit answers to AI
From Uber and Reddit, to Omnicom, Spotify and Nvidia – all the latest from day one of the biggest marketing conference of the year.
Campaign – Gurjit Degun, 23rd June 2026
The Cannes taste debate: David Kolbusz, Lynsey Atkin, Chaka Sobhani and Rick Brim
The quartet took to the stage in the Palais in a debate hosted by Campaign.
Digiday – Seb Joseph & Krystal Scanlon, 23rd June 2026
Cannes Briefing: Cannes is selling AI transformation. Off stage the talk is about the bill
Ask anyone on the Croisette this week what’s transforming the industry and you’ll get the same words, delivered with the same confidence, regardless of who’s talking. AI. Efficiency. Agentic. Orchestration. Spend a few hours listening to the version of the conversation that happens after the panel ends — at dinner, over a second bottle of rosé nobody ordered — and a different story starts to surface, one with considerably less polish.
Digiday – Michael Bürgi, 23rd June 2026
Omnicom Media and Disney Advertising collaborate to enable sequential ads in streaming
In the search to make advertising on streaming services less unpleasant for viewers often bombarded with the same ads in every commercial break, Omnicom Media and Disney Advertising have agreed to implement a connected TV ad solution that enables dynamic sequential storytelling across both video on demand (VOD) and live programming. The two plan to announce the partnership at Cannes Lions today.
Digiday – Kimeko McCoy, 23rd June 2026
Amazon’s latest ad format offers a glimpse of advertising’s agentic future
AI recommendations are becoming the new digital shelf as people search and shop within LLM chatbots. The change has left the ad industry scrambling to determine what an ad strategy looks like without clicks, landing pages or traditional search results.
Performance Marketing World – Joseph Arthur, 23rd June 2026
‘We’re entering the intelligence economy’: OpenAI reveals future ad plans
Announced on the ground at Cannes Lions 2026, the AI powerhouse considers itself “clearly in the advertising business now” and has revealed plans to scale its services into the creative pipeline.
Performance Marketing World – Bethany Lee, 23rd June 2026
Get up to speed on the news and announcements from agencies, brands, and tech firms on the ground for day two of Cannes Lions.
PPC Land – Luis Rijo, 23rd June 2026
Adobe at Cannes Lions: agency giants are now running its agentic AI
Adobe at Cannes Lions 2026 announced CX Enterprise partnerships with Accenture, Omnicom, Stagwell, WPP, Anthropic, and Microsoft to deploy agentic AI at scale.
