bray leino launches first campaign for St. Ewe
Premium egg brand St. Ewe has launched its first brand campaign, ‘For the Love of Egg’, created by bray leino following the agency’s appointment as its lead creative and media agency.
The campaign is designed to build awareness among 25–45-year-old consumers interested in food and cooking, with a creative strategy focused on the breakfast and brunch occasion.
The work will run across digital out-of-home, digital and social media from 9 October, with placements around Tesco and Sainsbury’s stores and a focus on Friday-to-Sunday shopping periods. Production was supported by AWA London, with photography by Aleksandra Kingo.
The campaign follows a media partnership with Channel 4’s Sunday Brunch, which began in August and includes two monthly branded in-show segments featuring recipes linked to seasonal occasions.
Neverland launches new brand platform for Sharps
Fitted furniture brand Sharps has launched a new brand platform, ‘It’s What’s Inside That Counts’, developed with creative agency Neverland and supported by media strategy and buying from Medialab.
The platform launches with ‘Sisters’, a 60-second and 30-second TV film directed by Molly Manners. The film follows two sisters who communicate through a wall separating their bedrooms before fitted Sharps wardrobes are installed on either side.
The wider rollout includes refreshed direct-response TV and social advertising, a new experiential Design Studio retail concept and an updated visual identity.
Medialab’s media strategy combines TV with addressable video across Sky, Amazon, Netflix and YouTube.
Hijinks creates Snapchat’s first B2B creator campaign
Snapchat has launched ‘Spend Smarter’, its first B2B creator campaign, as part of a new performance platform aimed at encouraging marketers to reconsider established media investment patterns.
The campaign is the first Snapchat work from creative agency Hijinks and uses 1990s office imagery alongside creator-led content focused on Snapchat advertiser case studies.
Launching in the US and UK, the campaign features creators including Sophie Miller, Eugene Healey, Farah Nyadu, Joel Marlinarson, Annie-Mai Hodge, Ashleen Narula, Matej Lancaric, Carmen Vicente and Brian Blum. Their content will examine reach, attention and performance, drawing on work for brands including Supercell, Clarins, LOOKFANTASTIC, KFC and ASICS.
The campaign will run across creators’ own channels including Instagram, TikTok and Substack, with paid media amplification. It follows other ‘Spend Smarter’ activity including live activations, branded trucks and events.
VCCP launches new integrated campaign for Sekonda
British watch brand Sekonda has launched ‘any. second. now.’, its first campaign created by VCCP Blue and VCCP Media.
The campaign comprises six 10-second films directed by Jack Kenyon, each focusing on a moment of anticipation. The work will run across TV, social, out-of-home and retail until January 2027.
VCCP Blue developed the creative and assets, with production support from VCCP’s global content creation studio Girl&Bear. The campaign also introduces Sekonda’s new smart ring, with executions highlighting functions including heart-rate monitoring and cycle tracking.
VCCP Media is responsible for media planning and buying, including digital out-of-home near student areas and retail centres, video across Prime Video, Netflix and YouTube, and creator activity on TikTok and Instagram.
Journey Further research highlights marketer confidence gap
Research from Journey Further has found a gap between UK marketers’ confidence in their discovery and measurement strategies and the results they report from those systems.
The Brand Discovery Index surveyed 400 senior marketing leaders in the UK and US, including 200 UK respondents managing at least £1 million in annual media spend. Among the UK respondents, 97% said they were confident their brands were visible where customers discover them, while 74% said they had seen high visibility and impressions fail to increase consumer preference or demand.
The research also found that 94% of UK marketers are actively optimising assets for large language models and AI search engines. Meanwhile, 83% said traditional linear funnels still accurately represent how customers discover and buy, while 68% reported significant drop-off between brand awareness and conversion.
The survey was conducted by OnePoll between 27 July and 3 August 2026 across retail and e-commerce, manufacturing, technology and financial services.
the7stars wins inaugural Veridooh Padel Cup
the7stars has won the inaugural Veridooh Padel Cup, an international tournament for the out-of-home industry organised by Veridooh.
The tournament took place in London on 30 September, with 22 teams competing across five courts at Padel Social Club. the7stars was represented by Digital Lead Ben French and Account Manager James Wilkinson.
MiQ finished as runners-up, represented by Harry Wyn Jones and Mark Sadler. Other participating organisations included Lloyds Banking Group, Just Eat, Mondelez International, ISBA, WPP Media, Publicis, Alight Media, Arena Media, Azerion, BackLite UK, Craft Media, Evolve OOH, JAA and Vistar Media.
The Veridooh Padel Cup is scheduled to return to London in 2027, following editions in Sydney and New York.
Young Driver appoints two agencies and creates customer experience role
Young Driver, a provider of driving lessons for under-17s, has retained Bang on Brand and Test Tube Marketing as its marketing agencies.
Bang on Brand is handling above-the-line advertising and has developed Young Driver’s first TV advertisement, a 30-second spot currently airing on Sky TV in selected regions before a planned national rollout.
Test Tube Marketing won Young Driver’s social media account following a pilot programme. The agency will continue to handle the organisation’s social media activity.
Young Driver operates at 70 venues across the UK, providing driving lessons to children aged four to 17 using specially designed electric cars for younger participants and dual-controlled vehicles for older learners.
M+C Saatchi Talk appointed by Frasers Group
Frasers Group has appointed M+C Saatchi Talk as its lead UK agency for consumer PR, SEO and generative engine optimisation across Sports Direct, FRASERS and FLANNELS.
The agency will work across the three brands to connect consumer PR, search and AI visibility, with activity beginning in October 2026.
The remit covers earned media, SEO and GEO, reflecting the role of Google, TikTok, AI assistants and other recommendation-based platforms in brand discovery.
The appointment follows the launch of M+C Saatchi Talk’s Conversation Converter framework, which combines earned media with SEO and GEO.
Crufts appoints Tommy to create new campaign platform for 2027
Crufts, the Royal Kennel Club’s flagship annual dog show and live entertainment event, has appointed creative agency Tommy, part of ZEAL Group, to develop a new campaign platform for Crufts 2027, following a competitive pitch.
Tommy will lead campaign strategy, visual identity and creative, with a new platform designed to broaden Crufts’ appeal among a younger generation of dog lovers while remaining relevant to its longstanding audience.
The platform will run across social media, digital advertising, email and out-of-home, balancing the need to build awareness and engagement with the commercial objective of driving advance ticket sales.
Initial activity will launch in late October ahead of Crufts at the NEC Birmingham from 4 to 7 March 2027.
